#BD44AD#BD44AD

#BD44AD is a mid, vivid purple. Relative luminance 0.180; OKLCH L 59.0% C 0.195 H 333.4°. Best body text is #000000 at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD44AD
RGB	rgb(189, 68, 173)
HSL	hsl(308, 48%, 50%)
HSV	hsv(308, 64%, 74%)
CMYK	cmyk(0%, 64%, 8.5%, 25.9%)
CIE-LAB	lab(49.46, 60.51, -32.01)
CIE-LCH	lch(49.46, 68.45, 332.12°)
OKLab	oklab(58.98% 0.1746 -0.0875)
OKLCH	oklch(58.98% 0.195 333.4)
XYZ	xyz(30.5963, 17.9726, 41.3847)
Luminance	0.1797 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44AD #44BD54

analogous

#9044BD #BD44AD #BD4470

triadic

#BD44AD #ADBD44 #44ADBD

tetradic

#BD44AD #BD9044 #44BD54 #4470BD

square

#BD44AD #BD9044 #44BD54 #4470BD

split-complementary

#BD44AD #70BD44 #44BD90

monochromatic

#63235B #913384 #BD44AD #CD71C1 #DD9ED5

Accessibility & contrast

On white

4.57

#BD44AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.59

#BD44AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD44AD

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44AD	#FFFFFF	#000000	##000000
##BD44AD	1.00	4.57	4.59	4.59
#FFFFFF	4.57	1.00	21.00	21.00
#000000	4.59	21.00	1.00	1.00
##000000	4.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#416AB0

Deuteranopia (green-blind)

#697CAA

Tritanopia (blue-blind)

#C54E72

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd44ad;
/* rgb */ color: rgb(189, 68, 173);
/* oklch */ color: oklch(59.0% 0.195 333.4);

Tailwind

colors: {
  custom: {
    50: '#d480c6',
    500: '#bd44ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd44ad;
$custom-light: #d480c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44ad",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 173
  },
  "hsl": {
    "h": 307.934,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.5898,
    "c": 0.19525,
    "h": 333.4
  },
  "luminance": 0.1797
}

Semantic roles & 50–950 ramp

primary

#BD44AD

secondary

#93C99B

accent

#D76250

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD44AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →