#BD4470#BD4470

#BD4470 is a mid, vivid pink. Relative luminance 0.161; OKLCH L 56.5% C 0.160 H 1.2°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD4470
RGB	rgb(189, 68, 112)
HSL	hsl(338, 48%, 50%)
HSV	hsv(338, 64%, 74%)
CMYK	cmyk(0%, 64%, 40.7%, 25.9%)
CIE-LAB	lab(47.14, 52.34, 1.02)
CIE-LCH	lch(47.14, 52.35, 1.11°)
OKLab	oklab(56.51% 0.16 0.0033)
OKLCH	oklch(56.51% 0.16 1.2)
XYZ	xyz(25.9797, 16.1259, 17.0706)
Luminance	0.1612 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4470 #44BD91

analogous

#BD44AC #BD4470 #BD5444

triadic

#BD4470 #70BD44 #4470BD

tetradic

#BD4470 #ACBD44 #44BD91 #5444BD

square

#BD4470 #ACBD44 #44BD91 #5444BD

split-complementary

#BD4470 #44BD54 #44ACBD

monochromatic

#63233B #913355 #BD4470 #CD7193 #DD9EB5

Accessibility & contrast

On white

4.97

#BD4470 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD4470 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4470

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4470	#FFFFFF	#000000	##FFFFFF
##BD4470	1.00	4.97	4.22	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B6171

Deuteranopia (green-blind)

#7B786D

Tritanopia (blue-blind)

#CC3755

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4470;
/* rgb */ color: rgb(189, 68, 112);
/* oklch */ color: oklch(56.5% 0.160 1.2);

Tailwind

colors: {
  custom: {
    50: '#d57f98',
    500: '#bd4470',
    950: '#000000',
  },
}

SCSS

$custom: #bd4470;
$custom-light: #d57f98;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4470",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 112
  },
  "hsl": {
    "h": 338.182,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56511,
    "c": 0.15999,
    "h": 1.2
  },
  "luminance": 0.16123
}

Semantic roles & 50–950 ramp

primary

#BD4470

secondary

#93C9B6

accent

#D7A650

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD4470

Body copy rendered with the generated semantic roles for this colour.

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