#BD4498#BD4498

#BD4498 is a mid, vivid pink. Relative luminance 0.172; OKLCH L 58.0% C 0.180 H 341.8°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD4498
RGB	rgb(189, 68, 152)
HSL	hsl(318, 48%, 50%)
HSV	hsv(318, 64%, 74%)
CMYK	cmyk(0%, 64%, 19.6%, 25.9%)
CIE-LAB	lab(48.54, 57.34, -21.02)
CIE-LCH	lch(48.54, 61.07, 339.87°)
OKLab	oklab(58% 0.1712 -0.0563)
OKLCH	oklch(58% 0.18 341.8)
XYZ	xyz(28.7217, 17.2227, 31.5113)
Luminance	0.1722 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4498 #44BD69

analogous

#A544BD #BD4498 #BD445B

triadic

#BD4498 #98BD44 #4498BD

tetradic

#BD4498 #BDA544 #44BD69 #445BBD

square

#BD4498 #BDA544 #44BD69 #445BBD

split-complementary

#BD4498 #5BBD44 #44BDA5

monochromatic

#632350 #913374 #BD4498 #CD71B1 #DD9ECA

Accessibility & contrast

On white

4.73

#BD4498 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#BD4498 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4498

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4498	#FFFFFF	#000000	##FFFFFF
##BD4498	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D679B

Deuteranopia (green-blind)

#717A95

Tritanopia (blue-blind)

#C84568

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4498;
/* rgb */ color: rgb(189, 68, 152);
/* oklch */ color: oklch(58.0% 0.180 341.8);

Tailwind

colors: {
  custom: {
    50: '#d480b6',
    500: '#bd4498',
    950: '#000000',
  },
}

SCSS

$custom: #bd4498;
$custom-light: #d480b6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4498",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 152
  },
  "hsl": {
    "h": 318.347,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58004,
    "c": 0.1802,
    "h": 341.8
  },
  "luminance": 0.1722
}

Semantic roles & 50–950 ramp

primary

#BD4498

secondary

#93C9A4

accent

#D77A50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4498

Body copy rendered with the generated semantic roles for this colour.

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