#BD4491#BD4491

#BD4491 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.7% C 0.176 H 344.9°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD4491
RGB	rgb(189, 68, 145)
HSL	hsl(322, 48%, 50%)
HSV	hsv(322, 64%, 74%)
CMYK	cmyk(0%, 64%, 23.3%, 25.9%)
CIE-LAB	lab(48.26, 56.36, -17.26)
CIE-LCH	lch(48.26, 58.95, 342.97°)
OKLab	oklab(57.71% 0.1697 -0.0458)
OKLCH	oklch(57.71% 0.176 344.9)
XYZ	xyz(28.1652, 17.0001, 28.5806)
Luminance	0.1700 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4491 #44BD70

analogous

#AC44BD #BD4491 #BD4454

triadic

#BD4491 #91BD44 #4491BD

tetradic

#BD4491 #BDAC44 #44BD70 #4454BD

square

#BD4491 #BDAC44 #44BD70 #4454BD

split-complementary

#BD4491 #54BD44 #44BDAC

monochromatic

#63234C #91336F #BD4491 #CD71AC #DD9EC6

Accessibility & contrast

On white

4.77

#BD4491 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD4491 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4491

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4491	#FFFFFF	#000000	##FFFFFF
##BD4491	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#506693

Deuteranopia (green-blind)

#737A8E

Tritanopia (blue-blind)

#C94364

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4491;
/* rgb */ color: rgb(189, 68, 145);
/* oklch */ color: oklch(57.7% 0.176 344.9);

Tailwind

colors: {
  custom: {
    50: '#d480b1',
    500: '#bd4491',
    950: '#000000',
  },
}

SCSS

$custom: #bd4491;
$custom-light: #d480b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4491",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 145
  },
  "hsl": {
    "h": 321.818,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57707,
    "c": 0.17573,
    "h": 344.9
  },
  "luminance": 0.16997
}

Semantic roles & 50–950 ramp

primary

#BD4491

secondary

#93C9A7

accent

#D78150

background

#FDF8FA

surface

#FBEFF5

border

#D4CACF

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4491

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →