#BD444C#BD444C

#BD444C is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.6% C 0.155 H 19.9°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD444C
RGB	rgb(189, 68, 76)
HSL	hsl(356, 48%, 50%)
HSV	hsv(356, 64%, 74%)
CMYK	cmyk(0%, 64%, 59.8%, 25.9%)
CIE-LAB	lab(46.28, 49.15, 21.77)
CIE-LCH	lch(46.28, 53.75, 23.89°)
OKLab	oklab(55.59% 0.1462 0.053)
OKLCH	oklch(55.59% 0.156 19.9)
XYZ	xyz(24.3602, 15.4781, 8.5409)
Luminance	0.1547 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD444C #44BDB5

analogous

#BD4488 #BD444C #BD7844

triadic

#BD444C #4CBD44 #444CBD

tetradic

#BD444C #88BD44 #44BDB5 #7844BD

square

#BD444C #88BD44 #44BDB5 #7844BD

split-complementary

#BD444C #44BD78 #4488BD

monochromatic

#632327 #913339 #BD444C #CD7177 #DD9EA3

Accessibility & contrast

On white

5.13

#BD444C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD444C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD444C

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD444C	#FFFFFF	#000000	##FFFFFF
##BD444C	1.00	5.13	4.10	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635E4B

Deuteranopia (green-blind)

#817749

Tritanopia (blue-blind)

#CF2B48

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd444c;
/* rgb */ color: rgb(189, 68, 76);
/* oklch */ color: oklch(55.6% 0.155 19.9);

Tailwind

colors: {
  custom: {
    50: '#d77e7e',
    500: '#bd444c',
    950: '#000000',
  },
}

SCSS

$custom: #bd444c;
$custom-light: #d77e7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd444c",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 76
  },
  "hsl": {
    "h": 356.033,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55592,
    "c": 0.1555,
    "h": 19.9
  },
  "luminance": 0.15475
}

Semantic roles & 50–950 ramp

primary

#BD444C

secondary

#93C9C6

accent

#D7CE50

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD444C

Body copy rendered with the generated semantic roles for this colour.

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