#BD4488#BD4488

#BD4488 is a mid, vivid pink. Relative luminance 0.167; OKLCH L 57.3% C 0.170 H 349.1°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD4488
RGB	rgb(189, 68, 136)
HSL	hsl(326, 48%, 50%)
HSV	hsv(326, 64%, 74%)
CMYK	cmyk(0%, 64%, 28%, 25.9%)
CIE-LAB	lab(47.92, 55.17, -12.37)
CIE-LCH	lch(47.92, 56.54, 347.36°)
OKLab	oklab(57.35% 0.1674 -0.0324)
OKLCH	oklch(57.35% 0.17 349.1)
XYZ	xyz(27.4985, 16.7335, 25.0695)
Luminance	0.1673 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4488 #44BD79

analogous

#B544BD #BD4488 #BD444B

triadic

#BD4488 #88BD44 #4488BD

tetradic

#BD4488 #BDB544 #44BD79 #444BBD

square

#BD4488 #BDB544 #44BD79 #444BBD

split-complementary

#BD4488 #4BBD44 #44BDB5

monochromatic

#632347 #913368 #BD4488 #CD71A5 #DD9EC2

Accessibility & contrast

On white

4.83

#BD4488 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD4488 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4488

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4488	#FFFFFF	#000000	##FFFFFF
##BD4488	1.00	4.83	4.35	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54648A

Deuteranopia (green-blind)

#767A85

Tritanopia (blue-blind)

#CA3F60

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4488;
/* rgb */ color: rgb(189, 68, 136);
/* oklch */ color: oklch(57.3% 0.170 349.1);

Tailwind

colors: {
  custom: {
    50: '#d57faa',
    500: '#bd4488',
    950: '#000000',
  },
}

SCSS

$custom: #bd4488;
$custom-light: #d57faa;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4488",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 136
  },
  "hsl": {
    "h": 326.281,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57348,
    "c": 0.17049,
    "h": 349.1
  },
  "luminance": 0.16731
}

Semantic roles & 50–950 ramp

primary

#BD4488

secondary

#93C9AB

accent

#D78C50

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4488

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →