#BD444B#BD444B

#BD444B is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.6% C 0.156 H 20.4°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD444B
RGB	rgb(189, 68, 75)
HSL	hsl(357, 48%, 50%)
HSV	hsv(357, 64%, 74%)
CMYK	cmyk(0%, 64%, 60.3%, 25.9%)
CIE-LAB	lab(46.26, 49.07, 22.35)
CIE-LCH	lch(46.26, 53.92, 24.48°)
OKLab	oklab(55.57% 0.1458 0.0543)
OKLCH	oklch(55.57% 0.156 20.4)
XYZ	xyz(24.3257, 15.4643, 8.3592)
Luminance	0.1546 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD444B #44BDB6

analogous

#BD4487 #BD444B #BD7944

triadic

#BD444B #4BBD44 #444BBD

tetradic

#BD444B #87BD44 #44BDB6 #7944BD

square

#BD444B #87BD44 #44BDB6 #7944BD

split-complementary

#BD444B #44BD79 #4487BD

monochromatic

#632327 #913338 #BD444B #CD7177 #DD9EA2

Accessibility & contrast

On white

5.13

#BD444B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#BD444B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD444B

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD444B	#FFFFFF	#000000	##FFFFFF
##BD444B	1.00	5.13	4.09	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635E4A

Deuteranopia (green-blind)

#817748

Tritanopia (blue-blind)

#CF2B47

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd444b;
/* rgb */ color: rgb(189, 68, 75);
/* oklch */ color: oklch(55.6% 0.156 20.4);

Tailwind

colors: {
  custom: {
    50: '#d77e7d',
    500: '#bd444b',
    950: '#000000',
  },
}

SCSS

$custom: #bd444b;
$custom-light: #d77e7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd444b",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 75
  },
  "hsl": {
    "h": 356.529,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55572,
    "c": 0.15556,
    "h": 20.4
  },
  "luminance": 0.15461
}

Semantic roles & 50–950 ramp

primary

#BD444B

secondary

#93C9C6

accent

#D7D050

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD444B

Body copy rendered with the generated semantic roles for this colour.

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