#BD4481#BD4481

#BD4481 is a mid, vivid pink. Relative luminance 0.165; OKLCH L 57.1% C 0.167 H 352.5°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4481
RGB	rgb(189, 68, 129)
HSL	hsl(330, 48%, 50%)
HSV	hsv(330, 64%, 74%)
CMYK	cmyk(0%, 64%, 31.7%, 25.9%)
CIE-LAB	lab(47.68, 54.29, -8.52)
CIE-LCH	lch(47.68, 54.95, 351.09°)
OKLab	oklab(57.08% 0.1654 -0.0219)
OKLCH	oklch(57.08% 0.167 352.5)
XYZ	xyz(27.0172, 16.5409, 22.5345)
Luminance	0.1654 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4481 #44BD80

analogous

#BC44BD #BD4481 #BD4444

triadic

#BD4481 #81BD44 #4481BD

tetradic

#BD4481 #BDBC44 #44BD80 #4444BD

square

#BD4481 #BDBC44 #44BD80 #4444BD

split-complementary

#BD4481 #44BD44 #44BDBC

monochromatic

#632344 #913362 #BD4481 #CD719F #DD9EBE

Accessibility & contrast

On white

4.88

#BD4481 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD4481 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4481

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4481	#FFFFFF	#000000	##FFFFFF
##BD4481	1.00	4.88	4.31	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#566383

Deuteranopia (green-blind)

#78797E

Tritanopia (blue-blind)

#CB3D5D

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4481;
/* rgb */ color: rgb(189, 68, 129);
/* oklch */ color: oklch(57.1% 0.167 352.5);

Tailwind

colors: {
  custom: {
    50: '#d57fa5',
    500: '#bd4481',
    950: '#000000',
  },
}

SCSS

$custom: #bd4481;
$custom-light: #d57fa5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4481",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 129
  },
  "hsl": {
    "h": 329.752,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57085,
    "c": 0.16687,
    "h": 352.5
  },
  "luminance": 0.16538
}

Semantic roles & 50–950 ramp

primary

#BD4481

secondary

#93C9AE

accent

#D79350

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B0F

muted

#837C7F

Preview Lab

Preview with #BD4481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →