#BD4480#BD4480

#BD4480 is a mid, vivid pink. Relative luminance 0.165; OKLCH L 57.0% C 0.166 H 353.0°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4480
RGB	rgb(189, 68, 128)
HSL	hsl(330, 48%, 50%)
HSV	hsv(330, 64%, 74%)
CMYK	cmyk(0%, 64%, 32.3%, 25.9%)
CIE-LAB	lab(47.64, 54.16, -7.96)
CIE-LCH	lch(47.64, 54.75, 351.64°)
OKLab	oklab(57.05% 0.1651 -0.0204)
OKLCH	oklch(57.05% 0.166 353)
XYZ	xyz(26.9511, 16.5145, 22.1862)
Luminance	0.1651 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4480 #44BD81

analogous

#BD44BC #BD4480 #BD4444

triadic

#BD4480 #80BD44 #4480BD

tetradic

#BD4480 #BCBD44 #44BD81 #4444BD

square

#BD4480 #BCBD44 #44BD81 #4444BD

split-complementary

#BD4480 #44BD44 #44BCBD

monochromatic

#632343 #913362 #BD4480 #CD719F #DD9EBD

Accessibility & contrast

On white

4.88

#BD4480 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#BD4480 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4480

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4480	#FFFFFF	#000000	##FFFFFF
##BD4480	1.00	4.88	4.30	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#566382

Deuteranopia (green-blind)

#78797D

Tritanopia (blue-blind)

#CB3C5C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4480;
/* rgb */ color: rgb(189, 68, 128);
/* oklch */ color: oklch(57.0% 0.166 353.0);

Tailwind

colors: {
  custom: {
    50: '#d57fa4',
    500: '#bd4480',
    950: '#000000',
  },
}

SCSS

$custom: #bd4480;
$custom-light: #d57fa4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4480",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 128
  },
  "hsl": {
    "h": 330.248,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57049,
    "c": 0.1664,
    "h": 353
  },
  "luminance": 0.16512
}

Semantic roles & 50–950 ramp

primary

#BD4480

secondary

#93C9AF

accent

#D79450

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B0F

muted

#837C7F

Preview Lab

Preview with #BD4480

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →