#BD44B1#BD44B1
#BD44B1 is a mid, vivid purple. Relative luminance 0.181; OKLCH L 59.2% C 0.198 H 331.9°. Best body text is #000000 at 4.63:1 contrast (WCAG AA passes).
Color values
| HEX | #BD44B1 |
|---|---|
| RGB | rgb(189, 68, 177) |
| HSL | hsl(306, 48%, 50%) |
| HSV | hsv(306, 64%, 74%) |
| CMYK | cmyk(0%, 64%, 6.3%, 25.9%) |
| CIE-LAB | lab(49.65, 61.15, -34.05) |
| CIE-LCH | lch(49.65, 69.99, 330.89°) |
| OKLab | oklab(59.18% 0.175 -0.0934) |
| OKLCH | oklch(59.18% 0.198 331.9) |
| XYZ | xyz(30.9892, 18.1297, 43.4537) |
| Luminance | 0.1813 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Purpley Pink
#C83CB9
ΔE00 2.05
Pinky Purple
#C94CBE
ΔE00 3.66
Ugly Purple
#A442A0
ΔE00 5.40
Medium Purple
#9E43A2
ΔE00 6.35
Mediumorchid
#BA55D3
ΔE00 6.81
Pinkish Purple
#D648D7
ΔE00 7.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD44B1 #44BD50
analogous
#8C44BD #BD44B1 #BD4475
triadic
#BD44B1 #B1BD44 #44B1BD
tetradic
#BD44B1 #BD8C44 #44BD50 #4475BD
square
#BD44B1 #BD8C44 #44BD50 #4475BD
split-complementary
#BD44B1 #75BD44 #44BD8C
monochromatic
#63235D #913387 #BD44B1 #CD71C4 #DD9ED7
Accessibility & contrast
On white
4.54
#BD44B1 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.63
#BD44B1 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #BD44B1
4.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD44B1 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##BD44B1 | 1.00 | 4.54 | 4.63 | 4.63 |
| #FFFFFF | 4.54 | 1.00 | 21.00 | 21.00 |
| #000000 | 4.63 | 21.00 | 1.00 | 1.00 |
| ##000000 | 4.63 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E6BB4
Deuteranopia (green-blind)
#677CAE
Tritanopia (blue-blind)
#C54F74
Achromatopsia (no color)
#767676
Design tokens & code
CSS
--color: #bd44b1; /* rgb */ color: rgb(189, 68, 177); /* oklch */ color: oklch(59.2% 0.198 331.9);
Tailwind
colors: {
custom: {
50: '#d480c8',
500: '#bd44b1',
950: '#000000',
},
}SCSS
$custom: #bd44b1; $custom-light: #d480c8; $custom-dark: #000000;
JSON
{
"hex": "#bd44b1",
"rgb": {
"r": 189,
"g": 68,
"b": 177
},
"hsl": {
"h": 305.95,
"s": 47.826,
"l": 50.392
},
"oklch": {
"l": 0.5918,
"c": 0.19835,
"h": 331.9
},
"luminance": 0.18127
}Semantic roles & 50–950 ramp
primary
#BD44B1
secondary
#93C999
accent
#D75E50
background
#FDF8FC
surface
#FAEFF8
border
#D3CAD1
text
#150B13
muted
#837C82