#BD4472#BD4472

#BD4472 is a mid, vivid pink. Relative luminance 0.162; OKLCH L 56.6% C 0.161 H 0.1°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#BD4472
RGB	rgb(189, 68, 114)
HSL	hsl(337, 48%, 50%)
HSV	hsv(337, 64%, 74%)
CMYK	cmyk(0%, 64%, 39.7%, 25.9%)
CIE-LAB	lab(47.20, 52.55, -0.12)
CIE-LCH	lch(47.20, 52.55, 359.87°)
OKLab	oklab(56.57% 0.1606 0.0003)
OKLCH	oklch(56.57% 0.161 0.1)
XYZ	xyz(26.0923, 16.1710, 17.6636)
Luminance	0.1617 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4472 #44BD8F

analogous

#BD44AE #BD4472 #BD5244

triadic

#BD4472 #72BD44 #4472BD

tetradic

#BD4472 #AEBD44 #44BD8F #5244BD

square

#BD4472 #AEBD44 #44BD8F #5244BD

split-complementary

#BD4472 #44BD52 #44AEBD

monochromatic

#63233C #913357 #BD4472 #CD7194 #DD9EB6

Accessibility & contrast

On white

4.96

#BD4472 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD4472 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4472

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4472	#FFFFFF	#000000	##FFFFFF
##BD4472	1.00	4.96	4.23	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B6173

Deuteranopia (green-blind)

#7B786F

Tritanopia (blue-blind)

#CC3756

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4472;
/* rgb */ color: rgb(189, 68, 114);
/* oklch */ color: oklch(56.6% 0.161 0.1);

Tailwind

colors: {
  custom: {
    50: '#d57f9a',
    500: '#bd4472',
    950: '#000000',
  },
}

SCSS

$custom: #bd4472;
$custom-light: #d57f9a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4472",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 114
  },
  "hsl": {
    "h": 337.19,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.56574,
    "c": 0.16065,
    "h": 0.1
  },
  "luminance": 0.16168
}

Semantic roles & 50–950 ramp

primary

#BD4472

secondary

#93C9B5

accent

#D7A450

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD4472

Body copy rendered with the generated semantic roles for this colour.

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