#BD44AC#BD44AC

#BD44AC is a mid, vivid purple. Relative luminance 0.179; OKLCH L 58.9% C 0.194 H 333.8°. Best body text is #000000 at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD44AC
RGB	rgb(189, 68, 172)
HSL	hsl(308, 48%, 50%)
HSV	hsv(308, 64%, 74%)
CMYK	cmyk(0%, 64%, 9%, 25.9%)
CIE-LAB	lab(49.42, 60.35, -31.49)
CIE-LCH	lch(49.42, 68.07, 332.44°)
OKLab	oklab(58.93% 0.1744 -0.086)
OKLCH	oklch(58.93% 0.194 333.8)
XYZ	xyz(30.4999, 17.9340, 40.8770)
Luminance	0.1793 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD44AC #44BD55

analogous

#9244BD #BD44AC #BD446F

triadic

#BD44AC #ACBD44 #44ACBD

tetradic

#BD44AC #BD9244 #44BD55 #446FBD

square

#BD44AC #BD9244 #44BD55 #446FBD

split-complementary

#BD44AC #6FBD44 #44BD92

monochromatic

#63235A #913384 #BD44AC #CD71C0 #DD9ED4

Accessibility & contrast

On white

4.58

#BD44AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.59

#BD44AC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD44AC

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD44AC	#FFFFFF	#000000	##000000
##BD44AC	1.00	4.58	4.59	4.59
#FFFFFF	4.58	1.00	21.00	21.00
#000000	4.59	21.00	1.00	1.00
##000000	4.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#426AAF

Deuteranopia (green-blind)

#697CA9

Tritanopia (blue-blind)

#C54D72

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd44ac;
/* rgb */ color: rgb(189, 68, 172);
/* oklch */ color: oklch(58.9% 0.194 333.8);

Tailwind

colors: {
  custom: {
    50: '#d480c5',
    500: '#bd44ac',
    950: '#000000',
  },
}

SCSS

$custom: #bd44ac;
$custom-light: #d480c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd44ac",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 172
  },
  "hsl": {
    "h": 308.43,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.58931,
    "c": 0.19449,
    "h": 333.8
  },
  "luminance": 0.17932
}

Semantic roles & 50–950 ramp

primary

#BD44AC

secondary

#93C99B

accent

#D76350

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD44AC

Body copy rendered with the generated semantic roles for this colour.

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