#BD444E#BD444E

#BD444E is a mid, vivid red. Relative luminance 0.155; OKLCH L 55.6% C 0.155 H 18.9°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD444E
RGB	rgb(189, 68, 78)
HSL	hsl(355, 48%, 50%)
HSV	hsv(355, 64%, 74%)
CMYK	cmyk(0%, 64%, 58.7%, 25.9%)
CIE-LAB	lab(46.32, 49.29, 20.61)
CIE-LCH	lch(46.32, 53.42, 22.69°)
OKLab	oklab(55.63% 0.147 0.0505)
OKLCH	oklch(55.63% 0.155 18.9)
XYZ	xyz(24.4308, 15.5064, 8.9128)
Luminance	0.1550 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD444E #44BDB3

analogous

#BD448B #BD444E #BD7644

triadic

#BD444E #4EBD44 #444EBD

tetradic

#BD444E #8BBD44 #44BDB3 #7644BD

square

#BD444E #8BBD44 #44BDB3 #7644BD

split-complementary

#BD444E #44BD76 #448BBD

monochromatic

#632328 #91333B #BD444E #CD7179 #DD9EA4

Accessibility & contrast

On white

5.12

#BD444E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD444E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD444E

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD444E	#FFFFFF	#000000	##FFFFFF
##BD444E	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625E4E

Deuteranopia (green-blind)

#81774B

Tritanopia (blue-blind)

#CF2C48

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd444e;
/* rgb */ color: rgb(189, 68, 78);
/* oklch */ color: oklch(55.6% 0.155 18.9);

Tailwind

colors: {
  custom: {
    50: '#d77e7f',
    500: '#bd444e',
    950: '#000000',
  },
}

SCSS

$custom: #bd444e;
$custom-light: #d77e7f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd444e",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 78
  },
  "hsl": {
    "h": 355.041,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55633,
    "c": 0.1554,
    "h": 18.9
  },
  "luminance": 0.15503
}

Semantic roles & 50–950 ramp

primary

#BD444E

secondary

#93C9C5

accent

#D7CC50

background

#FEF8F7

surface

#FCEFEE

border

#D5CAC9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD444E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →