#7644BD#7644BD

#7644BD is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.9% C 0.182 H 298.8°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#7644BD
RGB	rgb(118, 68, 189)
HSL	hsl(265, 48%, 50%)
HSV	hsv(265, 64%, 74%)
CMYK	cmyk(37.6%, 64%, 0%, 25.9%)
CIE-LAB	lab(40.67, 46.65, -55.97)
CIE-LCH	lch(40.67, 72.86, 309.81°)
OKLab	oklab(50.87% 0.0874 -0.1593)
OKLCH	oklch(50.87% 0.182 298.8)
XYZ	xyz(18.7213, 11.6597, 49.3985)
Luminance	0.1166 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7644BD #8BBD44

analogous

#444FBD #7644BD #B244BD

triadic

#7644BD #BD7644 #44BD76

tetradic

#7644BD #BD444F #8BBD44 #44BDB2

square

#7644BD #BD444F #8BBD44 #44BDB2

split-complementary

#7644BD #BDB244 #4FBD44

monochromatic

#3E2363 #5A3391 #7644BD #9771CD #B89EDD

Accessibility & contrast

On white

6.30

#7644BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#7644BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7644BD

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7644BD	#FFFFFF	#000000	##FFFFFF
##7644BD	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C1

Deuteranopia (green-blind)

#015FBA

Tritanopia (blue-blind)

#665F7A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7644bd;
/* rgb */ color: rgb(118, 68, 189);
/* oklch */ color: oklch(50.9% 0.182 298.8);

Tailwind

colors: {
  custom: {
    50: '#a27bd2',
    500: '#7644bd',
    950: '#000000',
  },
}

SCSS

$custom: #7644bd;
$custom-light: #a27bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7644bd",
  "rgb": {
    "r": 118,
    "g": 68,
    "b": 189
  },
  "hsl": {
    "h": 264.793,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50872,
    "c": 0.18172,
    "h": 298.8
  },
  "luminance": 0.1166
}

Semantic roles & 50–950 ramp

primary

#7644BD

secondary

#B3C993

accent

#D750A0

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7644BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →