#7944BD#7944BD

#7944BD is a mid, vivid violet. Relative luminance 0.119; OKLCH L 51.2% C 0.182 H 300.2°. Best body text is #FFFFFF at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#7944BD
RGB	rgb(121, 68, 189)
HSL	hsl(266, 48%, 50%)
HSV	hsv(266, 64%, 74%)
CMYK	cmyk(36%, 64%, 0%, 25.9%)
CIE-LAB	lab(41.01, 47.30, -55.40)
CIE-LCH	lch(41.01, 72.84, 310.49°)
OKLab	oklab(51.2% 0.0915 -0.1575)
OKLCH	oklch(51.2% 0.182 300.2)
XYZ	xyz(19.1353, 11.8732, 49.4179)
Luminance	0.1187 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7944BD #88BD44

analogous

#444BBD #7944BD #B544BD

triadic

#7944BD #BD7944 #44BD79

tetradic

#7944BD #BD444B #88BD44 #44BDB5

square

#7944BD #BD444B #88BD44 #44BDB5

split-complementary

#7944BD #BDB544 #4BBD44

monochromatic

#3F2363 #5C3391 #7944BD #9971CD #BA9EDD

Accessibility & contrast

On white

6.22

#7944BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#7944BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7944BD

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7944BD	#FFFFFF	#000000	##FFFFFF
##7944BD	1.00	6.22	3.37	6.22
#FFFFFF	6.22	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C1

Deuteranopia (green-blind)

#0D60BA

Tritanopia (blue-blind)

#6A5F7A

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #7944bd;
/* rgb */ color: rgb(121, 68, 189);
/* oklch */ color: oklch(51.2% 0.182 300.2);

Tailwind

colors: {
  custom: {
    50: '#a47bd2',
    500: '#7944bd',
    950: '#000000',
  },
}

SCSS

$custom: #7944bd;
$custom-light: #a47bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7944bd",
  "rgb": {
    "r": 121,
    "g": 68,
    "b": 189
  },
  "hsl": {
    "h": 266.281,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.51198,
    "c": 0.18218,
    "h": 300.2
  },
  "luminance": 0.11873
}

Semantic roles & 50–950 ramp

primary

#7944BD

secondary

#B2C993

accent

#D7509C

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7944BD

Body copy rendered with the generated semantic roles for this colour.

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