#BD43B1#BD43B1

#BD43B1 is a mid, vivid purple. Relative luminance 0.180; OKLCH L 59.1% C 0.200 H 331.9°. Best body text is #000000 at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD43B1
RGB	rgb(189, 67, 177)
HSL	hsl(306, 48%, 50%)
HSV	hsv(306, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 6.3%, 25.9%)
CIE-LAB	lab(49.51, 61.55, -34.28)
CIE-LCH	lch(49.51, 70.45, 330.88°)
OKLab	oklab(59.08% 0.1762 -0.094)
OKLCH	oklch(59.08% 0.2 331.9)
XYZ	xyz(30.9292, 18.0098, 43.4337)
Luminance	0.1801 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43B1 #43BD4F

analogous

#8C43BD #BD43B1 #BD4374

triadic

#BD43B1 #B1BD43 #43B1BD

tetradic

#BD43B1 #BD8C43 #43BD4F #4374BD

square

#BD43B1 #BD8C43 #43BD4F #4374BD

split-complementary

#BD43B1 #74BD43 #43BD8C

monochromatic

#63235D #903387 #BD43B1 #CD70C4 #DD9ED7

Accessibility & contrast

On white

4.56

#BD43B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.60

#BD43B1 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD43B1

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43B1	#FFFFFF	#000000	##000000
##BD43B1	1.00	4.56	4.60	4.60
#FFFFFF	4.56	1.00	21.00	21.00
#000000	4.60	21.00	1.00	1.00
##000000	4.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D6BB4

Deuteranopia (green-blind)

#677CAE

Tritanopia (blue-blind)

#C54F74

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd43b1;
/* rgb */ color: rgb(189, 67, 177);
/* oklch */ color: oklch(59.1% 0.200 331.9);

Tailwind

colors: {
  custom: {
    50: '#d480c8',
    500: '#bd43b1',
    950: '#000000',
  },
}

SCSS

$custom: #bd43b1;
$custom-light: #d480c8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43b1",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 177
  },
  "hsl": {
    "h": 305.902,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.59075,
    "c": 0.19967,
    "h": 331.9
  },
  "luminance": 0.18007
}

Semantic roles & 50–950 ramp

primary

#BD43B1

secondary

#93C998

accent

#D85E50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →