#BD4381#BD4381

#BD4381 is a mid, vivid pink. Relative luminance 0.164; OKLCH L 57.0% C 0.168 H 352.3°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD4381
RGB	rgb(189, 67, 129)
HSL	hsl(330, 48%, 50%)
HSV	hsv(330, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 31.7%, 25.9%)
CIE-LAB	lab(47.52, 54.71, -8.75)
CIE-LCH	lch(47.52, 55.40, 350.92°)
OKLab	oklab(56.97% 0.1667 -0.0225)
OKLCH	oklch(56.97% 0.168 352.3)
XYZ	xyz(26.9572, 16.4210, 22.5145)
Luminance	0.1642 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4381 #43BD7F

analogous

#BC43BD #BD4381 #BD4344

triadic

#BD4381 #81BD43 #4381BD

tetradic

#BD4381 #BDBC43 #43BD7F #4344BD

square

#BD4381 #BDBC43 #43BD7F #4344BD

split-complementary

#BD4381 #44BD43 #43BDBC

monochromatic

#632343 #903362 #BD4381 #CD709F #DD9EBE

Accessibility & contrast

On white

4.90

#BD4381 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD4381 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4381

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4381	#FFFFFF	#000000	##FFFFFF
##BD4381	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#556383

Deuteranopia (green-blind)

#77797E

Tritanopia (blue-blind)

#CB3C5C

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4381;
/* rgb */ color: rgb(189, 67, 129);
/* oklch */ color: oklch(57.0% 0.168 352.3);

Tailwind

colors: {
  custom: {
    50: '#d57fa5',
    500: '#bd4381',
    950: '#000000',
  },
}

SCSS

$custom: #bd4381;
$custom-light: #d57fa5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4381",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 129
  },
  "hsl": {
    "h": 329.508,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.56971,
    "c": 0.16825,
    "h": 352.3
  },
  "luminance": 0.16418
}

Semantic roles & 50–950 ramp

primary

#BD4381

secondary

#93C9AD

accent

#D89350

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B0F

muted

#837C7F

Preview Lab

Preview with #BD4381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →