#BD4344#BD4344

#BD4344 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.3% C 0.157 H 23.4°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4344
RGB	rgb(189, 67, 68)
HSL	hsl(360, 48%, 50%)
HSV	hsv(360, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 64%, 25.9%)
CIE-LAB	lab(45.98, 49.05, 26.19)
CIE-LCH	lch(45.98, 55.60, 28.10°)
OKLab	oklab(55.32% 0.1444 0.0624)
OKLCH	oklch(55.32% 0.157 23.4)
XYZ	xyz(24.0392, 15.2538, 7.1461)
Luminance	0.1525 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4344 #43BDBC

analogous

#BD4381 #BD4344 #BD7F43

triadic

#BD4344 #44BD43 #4344BD

tetradic

#BD4344 #81BD43 #43BDBC #7F43BD

square

#BD4344 #81BD43 #43BDBC #7F43BD

split-complementary

#BD4344 #43BD7F #4381BD

monochromatic

#632323 #903333 #BD4344 #CD7071 #DD9E9E

Accessibility & contrast

On white

5.19

#BD4344 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD4344 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4344

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4344	#FFFFFF	#000000	##FFFFFF
##BD4344	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635C43

Deuteranopia (green-blind)

#827741

Tritanopia (blue-blind)

#CF2845

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4344;
/* rgb */ color: rgb(189, 67, 68);
/* oklch */ color: oklch(55.3% 0.157 23.4);

Tailwind

colors: {
  custom: {
    50: '#d87d78',
    500: '#bd4344',
    950: '#000000',
  },
}

SCSS

$custom: #bd4344;
$custom-light: #d87d78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4344",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 68
  },
  "hsl": {
    "h": 359.508,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.5532,
    "c": 0.15731,
    "h": 23.4
  },
  "luminance": 0.1525
}

Semantic roles & 50–950 ramp

primary

#BD4344

secondary

#93C9C9

accent

#D8D750

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →