#BD4360#BD4360

#BD4360 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.9% C 0.158 H 9.4°. Best body text is #FFFFFF at 5.08:1 contrast (WCAG AA passes).

Color values

HEX	#BD4360
RGB	rgb(189, 67, 96)
HSL	hsl(346, 48%, 50%)
HSV	hsv(346, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 49.2%, 25.9%)
CIE-LAB	lab(46.55, 51.19, 9.96)
CIE-LCH	lch(46.55, 52.15, 11.01°)
OKLab	oklab(55.94% 0.1554 0.0257)
OKLCH	oklch(55.94% 0.158 9.4)
XYZ	xyz(25.1067, 15.6808, 12.7686)
Luminance	0.1568 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4360 #43BDA0

analogous

#BD439D #BD4360 #BD6343

triadic

#BD4360 #60BD43 #4360BD

tetradic

#BD4360 #9DBD43 #43BDA0 #6343BD

square

#BD4360 #9DBD43 #43BDA0 #6343BD

split-complementary

#BD4360 #43BD63 #439DBD

monochromatic

#632332 #903349 #BD4360 #CD7086 #DD9EAD

Accessibility & contrast

On white

5.08

#BD4360 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD4360 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4360

5.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4360	#FFFFFF	#000000	##FFFFFF
##BD4360	1.00	5.08	4.14	5.08
#FFFFFF	5.08	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5F61

Deuteranopia (green-blind)

#7E775D

Tritanopia (blue-blind)

#CD304E

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd4360;
/* rgb */ color: rgb(189, 67, 96);
/* oklch */ color: oklch(55.9% 0.158 9.4);

Tailwind

colors: {
  custom: {
    50: '#d67e8c',
    500: '#bd4360',
    950: '#000000',
  },
}

SCSS

$custom: #bd4360;
$custom-light: #d67e8c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4360",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 96
  },
  "hsl": {
    "h": 345.738,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55935,
    "c": 0.15755,
    "h": 9.4
  },
  "luminance": 0.15678
}

Semantic roles & 50–950 ramp

primary

#BD4360

secondary

#93C9BC

accent

#D8B750

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD4360

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →