#BD4339#BD4339

#BD4339 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.159 H 28.1°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BD4339
RGB	rgb(189, 67, 57)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 64.6%, 69.8%, 25.9%)
CIE-LAB	lab(45.81, 48.42, 32.46)
CIE-LCH	lch(45.81, 58.29, 33.84°)
OKLab	oklab(55.14% 0.1403 0.0748)
OKLCH	oklch(55.14% 0.159 28.1)
XYZ	xyz(23.7344, 15.1319, 5.5411)
Luminance	0.1513 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4339 #39B3BD

analogous

#BD3971 #BD4339 #BD8539

triadic

#BD4339 #39BD43 #4339BD

tetradic

#BD4339 #71BD39 #39B3BD #8539BD

square

#BD4339 #71BD39 #39B3BD #8539BD

split-complementary

#BD4339 #39BD85 #3971BD

monochromatic

#5F221D #8E322B #BD4339 #D06B63 #DE9892

Accessibility & contrast

On white

5.22

#BD4339 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD4339 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4339

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4339	#FFFFFF	#000000	##FFFFFF
##BD4339	1.00	5.22	4.03	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645C37

Deuteranopia (green-blind)

#837635

Tritanopia (blue-blind)

#CF2541

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4339;
/* rgb */ color: rgb(189, 67, 57);
/* oklch */ color: oklch(55.1% 0.159 28.1);

Tailwind

colors: {
  custom: {
    50: '#d87d70',
    500: '#bd4339',
    950: '#000000',
  },
}

SCSS

$custom: #bd4339;
$custom-light: #d87d70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4339",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 57
  },
  "hsl": {
    "h": 4.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55142,
    "c": 0.15895,
    "h": 28.1
  },
  "luminance": 0.15129
}

Semantic roles & 50–950 ramp

primary

#BD4339

secondary

#89C4C9

accent

#D2DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4339

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →