#BD40E7#BD40E7

#BD40E7 is a mid, highly saturated purple. Relative luminance 0.203; OKLCH L 61.9% C 0.248 H 316.1°. Best body text is #000000 at 5.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD40E7
RGB	rgb(189, 64, 231)
HSL	hsl(285, 78%, 58%)
HSV	hsv(285, 72%, 91%)
CMYK	cmyk(18.2%, 72.3%, 0%, 9.4%)
CIE-LAB	lab(52.13, 72.23, -61.14)
CIE-LCH	lch(52.13, 94.63, 319.75°)
OKLab	oklab(61.93% 0.1787 -0.1722)
OKLCH	oklch(61.93% 0.248 316.1)
XYZ	xyz(37.2412, 20.2566, 77.5340)
Luminance	0.2026 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40E7 #6AE740

analogous

#6940E7 #BD40E7 #E740BE

triadic

#BD40E7 #E7BD40 #40E7BD

tetradic

#BD40E7 #E76940 #6AE740 #40BEE7

square

#BD40E7 #E76940 #6AE740 #40BEE7

split-complementary

#BD40E7 #BEE740 #40E769

monochromatic

#781399 #A21AD0 #BD40E7 #D076EE #E3ADF5

Accessibility & contrast

On white

4.16

#BD40E7 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.05

#BD40E7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40E7

5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40E7	#FFFFFF	#000000	##000000
##BD40E7	1.00	4.16	5.05	5.05
#FFFFFF	4.16	1.00	21.00	21.00
#000000	5.05	21.00	1.00	1.00
##000000	5.05	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0075EC

Deuteranopia (green-blind)

#3E80E3

Tritanopia (blue-blind)

#BA6390

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #bd40e7;
/* rgb */ color: rgb(189, 64, 231);
/* oklch */ color: oklch(61.9% 0.248 316.1);

Tailwind

colors: {
  custom: {
    50: '#d580ef',
    500: '#bd40e7',
    950: '#000000',
  },
}

SCSS

$custom: #bd40e7;
$custom-light: #d580ef;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40e7",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 231
  },
  "hsl": {
    "h": 284.91,
    "s": 77.674,
    "l": 57.843
  },
  "oklch": {
    "l": 0.61928,
    "c": 0.24814,
    "h": 316.1
  },
  "luminance": 0.20255
}

Semantic roles & 50–950 ramp

primary

#BD40E7

secondary

#B1E3A0

accent

#F43464

background

#FDF8FE

surface

#FBEFFD

border

#D4CAD5

text

#150B17

muted

#837C85

Preview Lab

Preview with #BD40E7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →