#BD40D2#BD40D2

#BD40D2 is a mid, highly saturated purple. Relative luminance 0.191; OKLCH L 60.6% C 0.230 H 321.5°. Best body text is #000000 at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD40D2
RGB	rgb(189, 64, 210)
HSL	hsl(291, 62%, 54%)
HSV	hsv(291, 70%, 82%)
CMYK	cmyk(10%, 69.5%, 0%, 17.6%)
CIE-LAB	lab(50.85, 68.35, -51.26)
CIE-LCH	lch(50.85, 85.43, 323.13°)
OKLab	oklab(60.61% 0.1803 -0.1432)
OKLCH	oklch(60.61% 0.23 321.5)
XYZ	xyz(34.4512, 19.1406, 62.8401)
Luminance	0.1914 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40D2 #55D240

analogous

#7440D2 #BD40D2 #D2409E

triadic

#BD40D2 #D2BD40 #40D2BD

tetradic

#BD40D2 #D27440 #55D240 #409ED2

square

#BD40D2 #D27440 #55D240 #409ED2

split-complementary

#BD40D2 #9ED240 #40D274

monochromatic

#6D1D7B #9929AC #BD40D2 #CE72DE #DFA3E9

Accessibility & contrast

On white

4.35

#BD40D2 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.83

#BD40D2 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40D2

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40D2	#FFFFFF	#000000	##000000
##BD40D2	1.00	4.35	4.83	4.83
#FFFFFF	4.35	1.00	21.00	21.00
#000000	4.83	21.00	1.00	1.00
##000000	4.83	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0070D6

Deuteranopia (green-blind)

#527ECF

Tritanopia (blue-blind)

#BF5A85

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd40d2;
/* rgb */ color: rgb(189, 64, 210);
/* oklch */ color: oklch(60.6% 0.230 321.5);

Tailwind

colors: {
  custom: {
    50: '#d57fe0',
    500: '#bd40d2',
    950: '#000000',
  },
}

SCSS

$custom: #bd40d2;
$custom-light: #d57fe0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40d2",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 210
  },
  "hsl": {
    "h": 291.37,
    "s": 61.864,
    "l": 53.725
  },
  "oklch": {
    "l": 0.60611,
    "c": 0.23027,
    "h": 321.5
  },
  "luminance": 0.19139
}

Semantic roles & 50–950 ramp

primary

#BD40D2

secondary

#A1D698

accent

#E5435A

background

#FDF8FD

surface

#FBEFFB

border

#D4CAD4

text

#150B15

muted

#837C83

Preview Lab

Preview with #BD40D2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →