#7440D2#7440D2

#7440D2 is a mid, highly saturated violet. Relative luminance 0.120; OKLCH L 51.7% C 0.211 H 294.1°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#7440D2
RGB	rgb(116, 64, 210)
HSL	hsl(261, 62%, 54%)
HSV	hsv(261, 70%, 82%)
CMYK	cmyk(44.8%, 69.5%, 0%, 17.6%)
CIE-LAB	lab(41.27, 53.81, -67.21)
CIE-LCH	lch(41.27, 86.10, 308.69°)
OKLab	oklab(51.74% 0.086 -0.1924)
OKLCH	oklch(51.74% 0.211 294.1)
XYZ	xyz(20.6655, 12.0324, 62.1939)
Luminance	0.1203 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440D2 #9ED240

analogous

#4055D2 #7440D2 #BD40D2

triadic

#7440D2 #D27440 #40D274

tetradic

#7440D2 #D24055 #9ED240 #40D2BD

square

#7440D2 #D24055 #9ED240 #40D2BD

split-complementary

#7440D2 #D2BD40 #55D240

monochromatic

#3E1D7B #5729AC #7440D2 #9872DE #BCA3E9

Accessibility & contrast

On white

6.16

#7440D2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#7440D2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D2

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440D2	#FFFFFF	#000000	##FFFFFF
##7440D2	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063D6

Deuteranopia (green-blind)

#005FCF

Tritanopia (blue-blind)

#596584

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #7440d2;
/* rgb */ color: rgb(116, 64, 210);
/* oklch */ color: oklch(51.7% 0.211 294.1);

Tailwind

colors: {
  custom: {
    50: '#a479e1',
    500: '#7440d2',
    950: '#000000',
  },
}

SCSS

$custom: #7440d2;
$custom-light: #a479e1;
$custom-dark: #000000;

JSON

{
  "hex": "#7440d2",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 210
  },
  "hsl": {
    "h": 261.37,
    "s": 61.864,
    "l": 53.725
  },
  "oklch": {
    "l": 0.51743,
    "c": 0.21074,
    "h": 294.1
  },
  "luminance": 0.12033
}

Semantic roles & 50–950 ramp

primary

#7440D2

secondary

#C0D698

accent

#E543AB

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440D2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →