#BD40CC#BD40CC

#BD40CC is a mid, highly saturated purple. Relative luminance 0.188; OKLCH L 60.3% C 0.225 H 323.2°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD40CC
RGB	rgb(189, 64, 204)
HSL	hsl(294, 58%, 53%)
HSV	hsv(294, 69%, 80%)
CMYK	cmyk(7.4%, 68.6%, 0%, 20%)
CIE-LAB	lab(50.51, 67.28, -48.36)
CIE-LCH	lch(50.51, 82.86, 324.29°)
OKLab	oklab(60.26% 0.1805 -0.1348)
OKLCH	oklch(60.26% 0.225 323.2)
XYZ	xyz(33.7177, 18.8472, 58.9769)
Luminance	0.1885 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40CC #4FCC40

analogous

#7740CC #BD40CC #CC4095

triadic

#BD40CC #CCBD40 #40CCBD

tetradic

#BD40CC #CC7740 #4FCC40 #4095CC

square

#BD40CC #CC7740 #4FCC40 #4095CC

split-complementary

#BD40CC #95CC40 #40CC77

monochromatic

#6A1F73 #962CA3 #BD40CC #CE70D9 #DEA1E6

Accessibility & contrast

On white

4.40

#BD40CC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#BD40CC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40CC

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40CC	#FFFFFF	#000000	##000000
##BD40CC	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#156FD0

Deuteranopia (green-blind)

#567DC9

Tritanopia (blue-blind)

#C05881

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd40cc;
/* rgb */ color: rgb(189, 64, 204);
/* oklch */ color: oklch(60.3% 0.225 323.2);

Tailwind

colors: {
  custom: {
    50: '#d57fdc',
    500: '#bd40cc',
    950: '#000000',
  },
}

SCSS

$custom: #bd40cc;
$custom-light: #d57fdc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40cc",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 204
  },
  "hsl": {
    "h": 293.571,
    "s": 57.851,
    "l": 52.549
  },
  "oklch": {
    "l": 0.60255,
    "c": 0.22526,
    "h": 323.2
  },
  "luminance": 0.18845
}

Semantic roles & 50–950 ramp

primary

#BD40CC

secondary

#9CD295

accent

#E14757

background

#FDF8FD

surface

#FBEFFB

border

#D4CAD4

text

#150B15

muted

#837C83

Preview Lab

Preview with #BD40CC

Body copy rendered with the generated semantic roles for this colour.

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