#7740CC#7740CC

#7740CC is a mid, highly saturated violet. Relative luminance 0.119; OKLCH L 51.6% C 0.204 H 296.5°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#7740CC
RGB	rgb(119, 64, 204)
HSL	hsl(264, 58%, 53%)
HSV	hsv(264, 69%, 80%)
CMYK	cmyk(41.7%, 68.6%, 0%, 20%)
CIE-LAB	lab(41.13, 52.79, -63.95)
CIE-LCH	lch(41.13, 82.92, 309.54°)
OKLab	oklab(51.58% 0.0912 -0.1827)
OKLCH	oklch(51.58% 0.204 296.5)
XYZ	xyz(20.3374, 11.9480, 58.3497)
Luminance	0.1195 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740CC #95CC40

analogous

#404FCC #7740CC #BD40CC

triadic

#7740CC #CC7740 #40CC77

tetradic

#7740CC #CC404F #95CC40 #40CCBD

square

#7740CC #CC404F #95CC40 #40CCBD

split-complementary

#7740CC #CCBD40 #4FCC40

monochromatic

#401F73 #5B2CA3 #7740CC #9970D9 #BCA1E6

Accessibility & contrast

On white

6.20

#7740CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#7740CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740CC

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740CC	#FFFFFF	#000000	##FFFFFF
##7740CC	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062D0

Deuteranopia (green-blind)

#005FC9

Tritanopia (blue-blind)

#616281

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #7740cc;
/* rgb */ color: rgb(119, 64, 204);
/* oklch */ color: oklch(51.6% 0.204 296.5);

Tailwind

colors: {
  custom: {
    50: '#a579dc',
    500: '#7740cc',
    950: '#000000',
  },
}

SCSS

$custom: #7740cc;
$custom-light: #a579dc;
$custom-dark: #000000;

JSON

{
  "hex": "#7740cc",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 204
  },
  "hsl": {
    "h": 263.571,
    "s": 57.851,
    "l": 52.549
  },
  "oklch": {
    "l": 0.51577,
    "c": 0.20421,
    "h": 296.5
  },
  "luminance": 0.11948
}

Semantic roles & 50–950 ramp

primary

#7740CC

secondary

#BAD295

accent

#E147A4

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7740CC

Body copy rendered with the generated semantic roles for this colour.

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