#BD40B8#BD40B8

#BD40B8 is a mid, highly saturated purple. Relative luminance 0.179; OKLCH L 59.1% C 0.209 H 329.5°. Best body text is #000000 at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B8
RGB	rgb(189, 64, 184)
HSL	hsl(302, 49%, 50%)
HSV	hsv(302, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 2.6%, 25.9%)
CIE-LAB	lab(49.43, 63.87, -38.49)
CIE-LCH	lch(49.43, 74.57, 328.92°)
OKLab	oklab(59.13% 0.1801 -0.1061)
OKLCH	oklch(59.13% 0.209 329.5)
XYZ	xyz(31.4711, 17.9486, 47.1450)
Luminance	0.1795 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B8 #40BD45

analogous

#8440BD #BD40B8 #BD407A

triadic

#BD40B8 #B8BD40 #40B8BD

tetradic

#BD40B8 #BD8440 #40BD45 #407ABD

square

#BD40B8 #BD8440 #40BD45 #407ABD

split-complementary

#BD40B8 #7ABD40 #40BD84

monochromatic

#62215F #8F318B #BD40B8 #CD6DCA #DD9ADA

Accessibility & contrast

On white

4.58

#BD40B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.59

#BD40B8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40B8

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B8	#FFFFFF	#000000	##000000
##BD40B8	1.00	4.58	4.59	4.59
#FFFFFF	4.58	1.00	21.00	21.00
#000000	4.59	21.00	1.00	1.00
##000000	4.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#336BBB

Deuteranopia (green-blind)

#627BB5

Tritanopia (blue-blind)

#C44F77

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b8;
/* rgb */ color: rgb(189, 64, 184);
/* oklch */ color: oklch(59.1% 0.209 329.5);

Tailwind

colors: {
  custom: {
    50: '#d47fce',
    500: '#bd40b8',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b8;
$custom-light: #d47fce;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b8",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 184
  },
  "hsl": {
    "h": 302.4,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.59134,
    "c": 0.20903,
    "h": 329.5
  },
  "luminance": 0.17946
}

Semantic roles & 50–950 ramp

primary

#BD40B8

secondary

#90C992

accent

#D9544F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →