#BD40B5#BD40B5

#BD40B5 is a mid, highly saturated purple. Relative luminance 0.178; OKLCH L 59.0% C 0.207 H 330.5°. Best body text is #FFFFFF at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B5
RGB	rgb(189, 64, 181)
HSL	hsl(304, 49%, 50%)
HSV	hsv(304, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 4.2%, 25.9%)
CIE-LAB	lab(49.28, 63.38, -36.98)
CIE-LCH	lch(49.28, 73.37, 329.74°)
OKLab	oklab(58.98% 0.1799 -0.1017)
OKLCH	oklch(58.98% 0.207 330.5)
XYZ	xyz(31.1600, 17.8241, 45.5063)
Luminance	0.1782 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B5 #40BD48

analogous

#8740BD #BD40B5 #BD4077

triadic

#BD40B5 #B5BD40 #40B5BD

tetradic

#BD40B5 #BD8740 #40BD48 #4077BD

square

#BD40B5 #BD8740 #40BD48 #4077BD

split-complementary

#BD40B5 #77BD40 #40BD87

monochromatic

#62215D #8F3189 #BD40B5 #CD6DC7 #DD9AD9

Accessibility & contrast

On white

4.60

#BD40B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.56

#BD40B5 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40B5

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B5	#FFFFFF	#000000	##FFFFFF
##BD40B5	1.00	4.60	4.56	4.60
#FFFFFF	4.60	1.00	21.00	1.00
#000000	4.56	21.00	1.00	21.00
##FFFFFF	4.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#366AB8

Deuteranopia (green-blind)

#637BB2

Tritanopia (blue-blind)

#C44E75

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b5;
/* rgb */ color: rgb(189, 64, 181);
/* oklch */ color: oklch(59.0% 0.207 330.5);

Tailwind

colors: {
  custom: {
    50: '#d47fcb',
    500: '#bd40b5',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b5;
$custom-light: #d47fcb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b5",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 181
  },
  "hsl": {
    "h": 303.84,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58975,
    "c": 0.20668,
    "h": 330.5
  },
  "luminance": 0.17822
}

Semantic roles & 50–950 ramp

primary

#BD40B5

secondary

#90C993

accent

#D9584F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →