#BD40B2#BD40B2

#BD40B2 is a mid, highly saturated purple. Relative luminance 0.177; OKLCH L 58.8% C 0.204 H 331.5°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B2
RGB	rgb(189, 64, 178)
HSL	hsl(305, 49%, 50%)
HSV	hsv(305, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 5.8%, 25.9%)
CIE-LAB	lab(49.13, 62.89, -35.46)
CIE-LCH	lch(49.13, 72.20, 330.59°)
OKLab	oklab(58.82% 0.1797 -0.0974)
OKLCH	oklch(58.82% 0.204 331.5)
XYZ	xyz(30.8555, 17.7023, 43.9026)
Luminance	0.1770 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B2 #40BD4B

analogous

#8A40BD #BD40B2 #BD4074

triadic

#BD40B2 #B2BD40 #40B2BD

tetradic

#BD40B2 #BD8A40 #40BD4B #4074BD

square

#BD40B2 #BD8A40 #40BD4B #4074BD

split-complementary

#BD40B2 #74BD40 #40BD8A

monochromatic

#62215C #8F3187 #BD40B2 #CD6DC5 #DD9AD7

Accessibility & contrast

On white

4.63

#BD40B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.54

#BD40B2 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40B2

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B2	#FFFFFF	#000000	##FFFFFF
##BD40B2	1.00	4.63	4.54	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.54	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#396AB5

Deuteranopia (green-blind)

#657BAF

Tritanopia (blue-blind)

#C54D74

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b2;
/* rgb */ color: rgb(189, 64, 178);
/* oklch */ color: oklch(58.8% 0.204 331.5);

Tailwind

colors: {
  custom: {
    50: '#d47ec9',
    500: '#bd40b2',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b2;
$custom-light: #d47ec9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b2",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 305.28,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58819,
    "c": 0.20436,
    "h": 331.5
  },
  "luminance": 0.177
}

Semantic roles & 50–950 ramp

primary

#BD40B2

secondary

#90C995

accent

#D95B4F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →