#BD4074#BD4074

#BD4074 is a mid, vivid pink. Relative luminance 0.157; OKLCH L 56.2% C 0.167 H 358.3°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD4074
RGB	rgb(189, 64, 116)
HSL	hsl(335, 49%, 50%)
HSV	hsv(335, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 38.6%, 25.9%)
CIE-LAB	lab(46.64, 54.45, -2.15)
CIE-LCH	lch(46.64, 54.49, 357.74°)
OKLab	oklab(56.18% 0.1666 -0.005)
OKLCH	oklch(56.18% 0.167 358.3)
XYZ	xyz(25.9737, 15.7496, 18.1918)
Luminance	0.1575 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4074 #40BD89

analogous

#BD40B3 #BD4074 #BD4B40

triadic

#BD4074 #74BD40 #4074BD

tetradic

#BD4074 #B3BD40 #40BD89 #4B40BD

square

#BD4074 #B3BD40 #40BD89 #4B40BD

split-complementary

#BD4074 #40BD4B #40B3BD

monochromatic

#62213C #8F3158 #BD4074 #CD6D95 #DD9AB6

Accessibility & contrast

On white

5.06

#BD4074 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BD4074 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4074

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4074	#FFFFFF	#000000	##FFFFFF
##BD4074	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#576075

Deuteranopia (green-blind)

#797771

Tritanopia (blue-blind)

#CC3355

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd4074;
/* rgb */ color: rgb(189, 64, 116);
/* oklch */ color: oklch(56.2% 0.167 358.3);

Tailwind

colors: {
  custom: {
    50: '#d57d9b',
    500: '#bd4074',
    950: '#000000',
  },
}

SCSS

$custom: #bd4074;
$custom-light: #d57d9b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4074",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 116
  },
  "hsl": {
    "h": 335.04,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56183,
    "c": 0.16668,
    "h": 358.3
  },
  "luminance": 0.15747
}

Semantic roles & 50–950 ramp

primary

#BD4074

secondary

#90C9B1

accent

#D99F4F

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD4074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →