#BD40AC#BD40AC

#BD40AC is a mid, vivid purple. Relative luminance 0.175; OKLCH L 58.5% C 0.200 H 333.7°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD40AC
RGB	rgb(189, 64, 172)
HSL	hsl(308, 49%, 50%)
HSV	hsv(308, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 9%, 25.9%)
CIE-LAB	lab(48.84, 61.94, -32.39)
CIE-LCH	lch(48.84, 69.90, 332.39°)
OKLab	oklab(58.51% 0.1791 -0.0885)
OKLCH	oklch(58.51% 0.2 333.7)
XYZ	xyz(30.2662, 17.4666, 40.7991)
Luminance	0.1746 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40AC #40BD51

analogous

#9040BD #BD40AC #BD406E

triadic

#BD40AC #ACBD40 #40ACBD

tetradic

#BD40AC #BD9040 #40BD51 #406EBD

square

#BD40AC #BD9040 #40BD51 #406EBD

split-complementary

#BD40AC #6EBD40 #40BD90

monochromatic

#622159 #8F3182 #BD40AC #CD6DC0 #DD9AD4

Accessibility & contrast

On white

4.67

#BD40AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD40AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40AC

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40AC	#FFFFFF	#000000	##FFFFFF
##BD40AC	1.00	4.67	4.49	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D68AF

Deuteranopia (green-blind)

#677BA9

Tritanopia (blue-blind)

#C54A70

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40ac;
/* rgb */ color: rgb(189, 64, 172);
/* oklch */ color: oklch(58.5% 0.200 333.7);

Tailwind

colors: {
  custom: {
    50: '#d47ec5',
    500: '#bd40ac',
    950: '#000000',
  },
}

SCSS

$custom: #bd40ac;
$custom-light: #d47ec5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40ac",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 308.16,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58514,
    "c": 0.19979,
    "h": 333.7
  },
  "luminance": 0.17464
}

Semantic roles & 50–950 ramp

primary

#BD40AC

secondary

#90C998

accent

#D9624F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40AC

Body copy rendered with the generated semantic roles for this colour.

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