#BD40A8#BD40A8

#BD40A8 is a mid, vivid pink. Relative luminance 0.173; OKLCH L 58.3% C 0.197 H 335.2°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD40A8
RGB	rgb(189, 64, 168)
HSL	hsl(310, 49%, 50%)
HSV	hsv(310, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 11.1%, 25.9%)
CIE-LAB	lab(48.65, 61.32, -30.33)
CIE-LCH	lch(48.65, 68.41, 333.69°)
OKLab	oklab(58.32% 0.1786 -0.0826)
OKLCH	oklch(58.32% 0.197 335.2)
XYZ	xyz(29.8878, 17.3152, 38.8063)
Luminance	0.1731 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40A8 #40BD55

analogous

#9440BD #BD40A8 #BD406A

triadic

#BD40A8 #A8BD40 #40A8BD

tetradic

#BD40A8 #BD9440 #40BD55 #406ABD

square

#BD40A8 #BD9440 #40BD55 #406ABD

split-complementary

#BD40A8 #6ABD40 #40BD94

monochromatic

#622157 #8F317F #BD40A8 #CD6DBD #DD9AD2

Accessibility & contrast

On white

4.71

#BD40A8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BD40A8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40A8

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40A8	#FFFFFF	#000000	##FFFFFF
##BD40A8	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4068AB

Deuteranopia (green-blind)

#697AA5

Tritanopia (blue-blind)

#C6486E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40a8;
/* rgb */ color: rgb(189, 64, 168);
/* oklch */ color: oklch(58.3% 0.197 335.2);

Tailwind

colors: {
  custom: {
    50: '#d47ec2',
    500: '#bd40a8',
    950: '#000000',
  },
}

SCSS

$custom: #bd40a8;
$custom-light: #d47ec2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40a8",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 168
  },
  "hsl": {
    "h": 310.08,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58316,
    "c": 0.19683,
    "h": 335.2
  },
  "luminance": 0.17313
}

Semantic roles & 50–950 ramp

primary

#BD40A8

secondary

#90C999

accent

#D9664F

background

#FDF8FB

surface

#FBEFF7

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →