#BD40A2#BD40A2

#BD40A2 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 58.0% C 0.193 H 337.5°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD40A2
RGB	rgb(189, 64, 162)
HSL	hsl(313, 49%, 50%)
HSV	hsv(313, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 14.3%, 25.9%)
CIE-LAB	lab(48.38, 60.42, -27.20)
CIE-LCH	lch(48.38, 66.26, 335.76°)
OKLab	oklab(58.03% 0.1778 -0.0737)
OKLCH	oklch(58.03% 0.193 337.5)
XYZ	xyz(29.3417, 17.0968, 35.9301)
Luminance	0.1709 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40A2 #40BD5B

analogous

#9A40BD #BD40A2 #BD4064

triadic

#BD40A2 #A2BD40 #40A2BD

tetradic

#BD40A2 #BD9A40 #40BD5B #4064BD

square

#BD40A2 #BD9A40 #40BD5B #4064BD

split-complementary

#BD40A2 #64BD40 #40BD9A

monochromatic

#622154 #8F317B #BD40A2 #CD6DB9 #DD9ACF

Accessibility & contrast

On white

4.75

#BD40A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD40A2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40A2

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40A2	#FFFFFF	#000000	##FFFFFF
##BD40A2	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4467A5

Deuteranopia (green-blind)

#6C7A9F

Tritanopia (blue-blind)

#C7466B

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd40a2;
/* rgb */ color: rgb(189, 64, 162);
/* oklch */ color: oklch(58.0% 0.193 337.5);

Tailwind

colors: {
  custom: {
    50: '#d47ebe',
    500: '#bd40a2',
    950: '#000000',
  },
}

SCSS

$custom: #bd40a2;
$custom-light: #d47ebe;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40a2",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 162
  },
  "hsl": {
    "h": 312.96,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58028,
    "c": 0.1925,
    "h": 337.5
  },
  "luminance": 0.17094
}

Semantic roles & 50–950 ramp

primary

#BD40A2

secondary

#90C99C

accent

#D96D4F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →