#9A40BD#9A40BD

#9A40BD is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.6% C 0.197 H 315.1°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#9A40BD
RGB	rgb(154, 64, 189)
HSL	hsl(283, 49%, 50%)
HSV	hsv(283, 66%, 74%)
CMYK	cmyk(18.5%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(44.54, 56.60, -49.51)
CIE-LCH	lch(44.54, 75.20, 318.82°)
OKLab	oklab(54.65% 0.1395 -0.1392)
OKLCH	oklch(54.65% 0.197 315.1)
XYZ	xyz(24.3436, 14.2118, 49.5951)
Luminance	0.1421 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9A40BD #63BD40

analogous

#5C40BD #9A40BD #BD40A2

triadic

#9A40BD #BD9A40 #40BD9A

tetradic

#9A40BD #BD5C40 #63BD40 #40A2BD

square

#9A40BD #BD5C40 #63BD40 #40A2BD

split-complementary

#9A40BD #A2BD40 #40BD5C

monochromatic

#4F2162 #75318F #9A40BD #B26DCD #CA9ADD

Accessibility & contrast

On white

5.47

#9A40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#9A40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9A40BD

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9A40BD	#FFFFFF	#000000	##FFFFFF
##9A40BD	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C1

Deuteranopia (green-blind)

#3D6CBA

Tritanopia (blue-blind)

#975879

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #9a40bd;
/* rgb */ color: rgb(154, 64, 189);
/* oklch */ color: oklch(54.6% 0.197 315.1);

Tailwind

colors: {
  custom: {
    50: '#bb7bd1',
    500: '#9a40bd',
    950: '#000000',
  },
}

SCSS

$custom: #9a40bd;
$custom-light: #bb7bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#9a40bd",
  "rgb": {
    "r": 154,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 283.2,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.54648,
    "c": 0.19703,
    "h": 315.1
  },
  "luminance": 0.14211
}

Semantic roles & 50–950 ramp

primary

#9A40BD

secondary

#A0C990

accent

#D94F76

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9A40BD

Body copy rendered with the generated semantic roles for this colour.

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