#BD409D#BD409D

#BD409D is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.8% C 0.189 H 339.5°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD409D
RGB	rgb(189, 64, 157)
HSL	hsl(315, 49%, 50%)
HSV	hsv(315, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 16.9%, 25.9%)
CIE-LAB	lab(48.16, 59.68, -24.58)
CIE-LCH	lch(48.16, 64.54, 337.62°)
OKLab	oklab(57.8% 0.177 -0.0663)
OKLCH	oklch(57.8% 0.189 339.5)
XYZ	xyz(28.9061, 16.9226, 33.6358)
Luminance	0.1692 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409D #40BD60

analogous

#9F40BD #BD409D #BD405F

triadic

#BD409D #9DBD40 #409DBD

tetradic

#BD409D #BD9F40 #40BD60 #405FBD

square

#BD409D #BD9F40 #40BD60 #405FBD

split-complementary

#BD409D #5FBD40 #40BD9F

monochromatic

#622151 #8F3177 #BD409D #CD6DB5 #DD9ACC

Accessibility & contrast

On white

4.79

#BD409D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD409D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409D

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409D	#FFFFFF	#000000	##FFFFFF
##BD409D	1.00	4.79	4.38	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4766A0

Deuteranopia (green-blind)

#6D7A9A

Tritanopia (blue-blind)

#C84469

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd409d;
/* rgb */ color: rgb(189, 64, 157);
/* oklch */ color: oklch(57.8% 0.189 339.5);

Tailwind

colors: {
  custom: {
    50: '#d47eba',
    500: '#bd409d',
    950: '#000000',
  },
}

SCSS

$custom: #bd409d;
$custom-light: #d47eba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 315.36,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57797,
    "c": 0.18902,
    "h": 339.5
  },
  "luminance": 0.1692
}

Semantic roles & 50–950 ramp

primary

#BD409D

secondary

#90C99E

accent

#D9724F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD409D

Body copy rendered with the generated semantic roles for this colour.

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