#BD405F#BD405F

#BD405F is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.6% C 0.161 H 9.1°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD405F
RGB	rgb(189, 64, 95)
HSL	hsl(345, 49%, 50%)
HSV	hsv(345, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 49.7%, 25.9%)
CIE-LAB	lab(46.06, 52.37, 9.88)
CIE-LCH	lch(46.06, 53.29, 10.68°)
OKLab	oklab(55.56% 0.1591 0.0255)
OKLCH	oklch(55.56% 0.161 9.1)
XYZ	xyz(24.8873, 15.3150, 12.4698)
Luminance	0.1531 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405F #40BD9E

analogous

#BD409E #BD405F #BD6040

triadic

#BD405F #5FBD40 #405FBD

tetradic

#BD405F #9EBD40 #40BD9E #6040BD

square

#BD405F #9EBD40 #40BD9E #6040BD

split-complementary

#BD405F #40BD60 #409EBD

monochromatic

#622131 #8F3148 #BD405F #CD6D85 #DD9AAB

Accessibility & contrast

On white

5.17

#BD405F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD405F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405F

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405F	#FFFFFF	#000000	##FFFFFF
##BD405F	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5D60

Deuteranopia (green-blind)

#7D765C

Tritanopia (blue-blind)

#CE2C4C

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405f;
/* rgb */ color: rgb(189, 64, 95);
/* oklch */ color: oklch(55.6% 0.161 9.1);

Tailwind

colors: {
  custom: {
    50: '#d67c8c',
    500: '#bd405f',
    950: '#000000',
  },
}

SCSS

$custom: #bd405f;
$custom-light: #d67c8c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405f",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 95
  },
  "hsl": {
    "h": 345.12,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55561,
    "c": 0.16111,
    "h": 9.1
  },
  "luminance": 0.15312
}

Semantic roles & 50–950 ramp

primary

#BD405F

secondary

#90C9BB

accent

#D9B74F

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD405F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →