#BD409C#BD409C

#BD409C is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.8% C 0.188 H 339.9°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD409C
RGB	rgb(189, 64, 156)
HSL	hsl(316, 49%, 50%)
HSV	hsv(316, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 17.5%, 25.9%)
CIE-LAB	lab(48.12, 59.54, -24.05)
CIE-LCH	lch(48.12, 64.21, 338.01°)
OKLab	oklab(57.75% 0.1768 -0.0648)
OKLCH	oklch(57.75% 0.188 339.9)
XYZ	xyz(28.8211, 16.8885, 33.1880)
Luminance	0.1689 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409C #40BD61

analogous

#A040BD #BD409C #BD405E

triadic

#BD409C #9CBD40 #409CBD

tetradic

#BD409C #BDA040 #40BD61 #405EBD

square

#BD409C #BDA040 #40BD61 #405EBD

split-complementary

#BD409C #5EBD40 #40BDA0

monochromatic

#622151 #8F3176 #BD409C #CD6DB4 #DD9ACB

Accessibility & contrast

On white

4.80

#BD409C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD409C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409C

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409C	#FFFFFF	#000000	##FFFFFF
##BD409C	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47669F

Deuteranopia (green-blind)

#6E7999

Tritanopia (blue-blind)

#C84368

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd409c;
/* rgb */ color: rgb(189, 64, 156);
/* oklch */ color: oklch(57.8% 0.188 339.9);

Tailwind

colors: {
  custom: {
    50: '#d47eb9',
    500: '#bd409c',
    950: '#000000',
  },
}

SCSS

$custom: #bd409c;
$custom-light: #d47eb9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 156
  },
  "hsl": {
    "h": 315.84,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57751,
    "c": 0.18833,
    "h": 339.9
  },
  "luminance": 0.16886
}

Semantic roles & 50–950 ramp

primary

#BD409C

secondary

#90C99F

accent

#D9734F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD409C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →