#BD405E#BD405E

#BD405E is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.5% C 0.161 H 9.6°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD405E
RGB	rgb(189, 64, 94)
HSL	hsl(346, 49%, 50%)
HSV	hsv(346, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 50.3%, 25.9%)
CIE-LAB	lab(46.04, 52.28, 10.46)
CIE-LCH	lch(46.04, 53.31, 11.31°)
OKLab	oklab(55.54% 0.1587 0.0269)
OKLCH	oklch(55.54% 0.161 9.6)
XYZ	xyz(24.8421, 15.2969, 12.2319)
Luminance	0.1529 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405E #40BD9F

analogous

#BD409D #BD405E #BD6140

triadic

#BD405E #5EBD40 #405EBD

tetradic

#BD405E #9DBD40 #40BD9F #6140BD

square

#BD405E #9DBD40 #40BD9F #6140BD

split-complementary

#BD405E #40BD61 #409DBD

monochromatic

#622131 #8F3147 #BD405E #CD6D84 #DD9AAA

Accessibility & contrast

On white

5.17

#BD405E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD405E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405E

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405E	#FFFFFF	#000000	##FFFFFF
##BD405E	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5D5F

Deuteranopia (green-blind)

#7D765B

Tritanopia (blue-blind)

#CE2B4C

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405e;
/* rgb */ color: rgb(189, 64, 94);
/* oklch */ color: oklch(55.5% 0.161 9.6);

Tailwind

colors: {
  custom: {
    50: '#d67c8b',
    500: '#bd405e',
    950: '#000000',
  },
}

SCSS

$custom: #bd405e;
$custom-light: #d67c8b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 94
  },
  "hsl": {
    "h": 345.6,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55535,
    "c": 0.16095,
    "h": 9.6
  },
  "luminance": 0.15294
}

Semantic roles & 50–950 ramp

primary

#BD405E

secondary

#90C9BB

accent

#D9B84F

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD405E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →