#BD409B#BD409B

#BD409B is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.7% C 0.188 H 340.3°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD409B
RGB	rgb(189, 64, 155)
HSL	hsl(316, 49%, 50%)
HSV	hsv(316, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 18%, 25.9%)
CIE-LAB	lab(48.08, 59.39, -23.52)
CIE-LCH	lch(48.08, 63.88, 338.40°)
OKLab	oklab(57.71% 0.1767 -0.0633)
OKLCH	oklch(57.71% 0.188 340.3)
XYZ	xyz(28.7368, 16.8548, 32.7438)
Luminance	0.1685 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409B #40BD62

analogous

#A140BD #BD409B #BD405D

triadic

#BD409B #9BBD40 #409BBD

tetradic

#BD409B #BDA140 #40BD62 #405DBD

square

#BD409B #BDA140 #40BD62 #405DBD

split-complementary

#BD409B #5DBD40 #40BDA1

monochromatic

#622150 #8F3176 #BD409B #CD6DB3 #DD9ACB

Accessibility & contrast

On white

4.81

#BD409B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BD409B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409B

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409B	#FFFFFF	#000000	##FFFFFF
##BD409B	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48659E

Deuteranopia (green-blind)

#6E7998

Tritanopia (blue-blind)

#C84368

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd409b;
/* rgb */ color: rgb(189, 64, 155);
/* oklch */ color: oklch(57.7% 0.188 340.3);

Tailwind

colors: {
  custom: {
    50: '#d47eb8',
    500: '#bd409b',
    950: '#000000',
  },
}

SCSS

$custom: #bd409b;
$custom-light: #d47eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 155
  },
  "hsl": {
    "h": 316.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57706,
    "c": 0.18766,
    "h": 340.3
  },
  "luminance": 0.16852
}

Semantic roles & 50–950 ramp

primary

#BD409B

secondary

#90C99F

accent

#D9744F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD409B

Body copy rendered with the generated semantic roles for this colour.

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