#BD405D#BD405D

#BD405D is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.5% C 0.161 H 10.1°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD405D
RGB	rgb(189, 64, 93)
HSL	hsl(346, 49%, 50%)
HSV	hsv(346, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 50.8%, 25.9%)
CIE-LAB	lab(46.01, 52.19, 11.04)
CIE-LCH	lch(46.01, 53.34, 11.94°)
OKLab	oklab(55.51% 0.1583 0.0283)
OKLCH	oklch(55.51% 0.161 10.1)
XYZ	xyz(24.7975, 15.2791, 11.9971)
Luminance	0.1528 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405D #40BDA0

analogous

#BD409C #BD405D #BD6240

triadic

#BD405D #5DBD40 #405DBD

tetradic

#BD405D #9CBD40 #40BDA0 #6240BD

square

#BD405D #9CBD40 #40BDA0 #6240BD

split-complementary

#BD405D #40BD62 #409CBD

monochromatic

#622130 #8F3147 #BD405D #CD6D83 #DD9AAA

Accessibility & contrast

On white

5.18

#BD405D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD405D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405D

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405D	#FFFFFF	#000000	##FFFFFF
##BD405D	1.00	5.18	4.06	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5D5E

Deuteranopia (green-blind)

#7D765A

Tritanopia (blue-blind)

#CE2B4B

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405d;
/* rgb */ color: rgb(189, 64, 93);
/* oklch */ color: oklch(55.5% 0.161 10.1);

Tailwind

colors: {
  custom: {
    50: '#d67c8a',
    500: '#bd405d',
    950: '#000000',
  },
}

SCSS

$custom: #bd405d;
$custom-light: #d67c8a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 93
  },
  "hsl": {
    "h": 346.08,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55509,
    "c": 0.16082,
    "h": 10.1
  },
  "luminance": 0.15276
}

Semantic roles & 50–950 ramp

primary

#BD405D

secondary

#90C9BC

accent

#D9B94F

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0B

muted

#837C7C

Preview Lab

Preview with #BD405D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →