#BD409A#BD409A

#BD409A is a mid, vivid pink. Relative luminance 0.168; OKLCH L 57.7% C 0.187 H 340.7°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD409A
RGB	rgb(189, 64, 154)
HSL	hsl(317, 49%, 50%)
HSV	hsv(317, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 18.5%, 25.9%)
CIE-LAB	lab(48.03, 59.25, -22.99)
CIE-LCH	lch(48.03, 63.55, 338.80°)
OKLab	oklab(57.66% 0.1765 -0.0618)
OKLCH	oklch(57.66% 0.187 340.7)
XYZ	xyz(28.6531, 16.8214, 32.3034)
Luminance	0.1682 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409A #40BD63

analogous

#A240BD #BD409A #BD405C

triadic

#BD409A #9ABD40 #409ABD

tetradic

#BD409A #BDA240 #40BD63 #405CBD

square

#BD409A #BDA240 #40BD63 #405CBD

split-complementary

#BD409A #5CBD40 #40BDA2

monochromatic

#62214F #8F3175 #BD409A #CD6DB2 #DD9ACA

Accessibility & contrast

On white

4.81

#BD409A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.36

#BD409A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409A

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409A	#FFFFFF	#000000	##FFFFFF
##BD409A	1.00	4.81	4.36	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.36	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48659D

Deuteranopia (green-blind)

#6E7997

Tritanopia (blue-blind)

#C84367

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd409a;
/* rgb */ color: rgb(189, 64, 154);
/* oklch */ color: oklch(57.7% 0.187 340.7);

Tailwind

colors: {
  custom: {
    50: '#d47eb8',
    500: '#bd409a',
    950: '#000000',
  },
}

SCSS

$custom: #bd409a;
$custom-light: #d47eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 154
  },
  "hsl": {
    "h": 316.8,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57661,
    "c": 0.18699,
    "h": 340.7
  },
  "luminance": 0.16819
}

Semantic roles & 50–950 ramp

primary

#BD409A

secondary

#90C9A0

accent

#D9764F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD409A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →