#BD405C#BD405C

#BD405C is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.5% C 0.161 H 10.6°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD405C
RGB	rgb(189, 64, 92)
HSL	hsl(347, 49%, 50%)
HSV	hsv(347, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 51.3%, 25.9%)
CIE-LAB	lab(45.99, 52.10, 11.62)
CIE-LCH	lch(45.99, 53.38, 12.57°)
OKLab	oklab(55.48% 0.1579 0.0297)
OKLCH	oklch(55.48% 0.161 10.6)
XYZ	xyz(24.7535, 15.2615, 11.7654)
Luminance	0.1526 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405C #40BDA1

analogous

#BD409B #BD405C #BD6340

triadic

#BD405C #5CBD40 #405CBD

tetradic

#BD405C #9BBD40 #40BDA1 #6340BD

square

#BD405C #9BBD40 #40BDA1 #6340BD

split-complementary

#BD405C #40BD63 #409BBD

monochromatic

#62212F #8F3146 #BD405C #CD6D82 #DD9AA9

Accessibility & contrast

On white

5.18

#BD405C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD405C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405C

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405C	#FFFFFF	#000000	##FFFFFF
##BD405C	1.00	5.18	4.05	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5D5C

Deuteranopia (green-blind)

#7D7659

Tritanopia (blue-blind)

#CE2A4B

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405c;
/* rgb */ color: rgb(189, 64, 92);
/* oklch */ color: oklch(55.5% 0.161 10.6);

Tailwind

colors: {
  custom: {
    50: '#d67c89',
    500: '#bd405c',
    950: '#000000',
  },
}

SCSS

$custom: #bd405c;
$custom-light: #d67c89;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 92
  },
  "hsl": {
    "h": 346.56,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55484,
    "c": 0.16068,
    "h": 10.6
  },
  "luminance": 0.15258
}

Semantic roles & 50–950 ramp

primary

#BD405C

secondary

#90C9BC

accent

#D9BA4F

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0B

muted

#837C7C

Preview Lab

Preview with #BD405C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →