#BD408F#BD408F

#BD408F is a mid, vivid pink. Relative luminance 0.165; OKLCH L 57.2% C 0.180 H 345.4°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#BD408F
RGB	rgb(189, 64, 143)
HSL	hsl(322, 49%, 50%)
HSV	hsv(322, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 24.3%, 25.9%)
CIE-LAB	lab(47.59, 57.73, -17.09)
CIE-LCH	lch(47.59, 60.21, 343.51°)
OKLab	oklab(57.19% 0.1742 -0.0453)
OKLCH	oklch(57.19% 0.18 345.4)
XYZ	xyz(27.7786, 16.4716, 27.6977)
Luminance	0.1647 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD408F #40BD6E

analogous

#AD40BD #BD408F #BD4051

triadic

#BD408F #8FBD40 #408FBD

tetradic

#BD408F #BDAD40 #40BD6E #4051BD

square

#BD408F #BDAD40 #40BD6E #4051BD

split-complementary

#BD408F #51BD40 #40BDAD

monochromatic

#62214A #8F316C #BD408F #CD6DAA #DD9AC4

Accessibility & contrast

On white

4.89

#BD408F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#BD408F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD408F

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD408F	#FFFFFF	#000000	##FFFFFF
##BD408F	1.00	4.89	4.29	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6391

Deuteranopia (green-blind)

#72798C

Tritanopia (blue-blind)

#C93E62

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd408f;
/* rgb */ color: rgb(189, 64, 143);
/* oklch */ color: oklch(57.2% 0.180 345.4);

Tailwind

colors: {
  custom: {
    50: '#d57db0',
    500: '#bd408f',
    950: '#000000',
  },
}

SCSS

$custom: #bd408f;
$custom-light: #d57db0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd408f",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 143
  },
  "hsl": {
    "h": 322.08,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57187,
    "c": 0.18,
    "h": 345.4
  },
  "luminance": 0.16469
}

Semantic roles & 50–950 ramp

primary

#BD408F

secondary

#90C9A5

accent

#D9824F

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD408F

Body copy rendered with the generated semantic roles for this colour.

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