#AD40BD#AD40BD

#AD40BD is a mid, highly saturated purple. Relative luminance 0.162; OKLCH L 57.2% C 0.205 H 322.3°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD40BD
RGB	rgb(173, 64, 189)
HSL	hsl(292, 49%, 50%)
HSV	hsv(292, 66%, 74%)
CMYK	cmyk(8.5%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(47.27, 60.97, -44.98)
CIE-LCH	lch(47.27, 75.77, 323.58°)
OKLab	oklab(57.18% 0.1624 -0.1254)
OKLCH	oklch(57.18% 0.205 322.3)
XYZ	xyz(28.2513, 16.2267, 49.7782)
Luminance	0.1623 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40BD #50BD40

analogous

#6F40BD #AD40BD #BD408F

triadic

#AD40BD #BDAD40 #40BDAD

tetradic

#AD40BD #BD6F40 #50BD40 #408FBD

square

#AD40BD #BD6F40 #50BD40 #408FBD

split-complementary

#AD40BD #8FBD40 #40BD6F

monochromatic

#592162 #83318F #AD40BD #C16DCD #D49ADD

Accessibility & contrast

On white

4.95

#AD40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#AD40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40BD

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40BD	#FFFFFF	#000000	##FFFFFF
##AD40BD	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F68C1

Deuteranopia (green-blind)

#5174BA

Tritanopia (blue-blind)

#AF5579

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad40bd;
/* rgb */ color: rgb(173, 64, 189);
/* oklch */ color: oklch(57.2% 0.205 322.3);

Tailwind

colors: {
  custom: {
    50: '#c97dd1',
    500: '#ad40bd',
    950: '#000000',
  },
}

SCSS

$custom: #ad40bd;
$custom-light: #c97dd1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40bd",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 292.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57177,
    "c": 0.20514,
    "h": 322.3
  },
  "luminance": 0.16225
}

Semantic roles & 50–950 ramp

primary

#AD40BD

secondary

#97C990

accent

#D94F61

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD40BD

Body copy rendered with the generated semantic roles for this colour.

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