#BD409E#BD409E

#BD409E is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.8% C 0.190 H 339.1°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD409E
RGB	rgb(189, 64, 158)
HSL	hsl(315, 49%, 50%)
HSV	hsv(315, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 16.4%, 25.9%)
CIE-LAB	lab(48.21, 59.83, -25.10)
CIE-LCH	lch(48.21, 64.88, 337.24°)
OKLab	oklab(57.84% 0.1772 -0.0678)
OKLCH	oklch(57.84% 0.19 339.1)
XYZ	xyz(28.9918, 16.9568, 34.0872)
Luminance	0.1695 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409E #40BD5F

analogous

#9E40BD #BD409E #BD4060

triadic

#BD409E #9EBD40 #409EBD

tetradic

#BD409E #BD9E40 #40BD5F #4060BD

square

#BD409E #BD9E40 #40BD5F #4060BD

split-complementary

#BD409E #60BD40 #40BD9E

monochromatic

#622152 #8F3178 #BD409E #CD6DB5 #DD9ACC

Accessibility & contrast

On white

4.78

#BD409E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD409E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409E

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409E	#FFFFFF	#000000	##FFFFFF
##BD409E	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4666A1

Deuteranopia (green-blind)

#6D7A9B

Tritanopia (blue-blind)

#C74469

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd409e;
/* rgb */ color: rgb(189, 64, 158);
/* oklch */ color: oklch(57.8% 0.190 339.1);

Tailwind

colors: {
  custom: {
    50: '#d47ebb',
    500: '#bd409e',
    950: '#000000',
  },
}

SCSS

$custom: #bd409e;
$custom-light: #d47ebb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 158
  },
  "hsl": {
    "h": 314.88,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57842,
    "c": 0.18971,
    "h": 339.1
  },
  "luminance": 0.16954
}

Semantic roles & 50–950 ramp

primary

#BD409E

secondary

#90C99E

accent

#D9714F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD409E

Body copy rendered with the generated semantic roles for this colour.

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