#BD405B#BD405B

#BD405B is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.5% C 0.161 H 11.2°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD405B
RGB	rgb(189, 64, 91)
HSL	hsl(347, 49%, 50%)
HSV	hsv(347, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 51.9%, 25.9%)
CIE-LAB	lab(45.97, 52.02, 12.20)
CIE-LCH	lch(45.97, 53.43, 13.20°)
OKLab	oklab(55.46% 0.1575 0.0311)
OKLCH	oklch(55.46% 0.161 11.2)
XYZ	xyz(24.7101, 15.2441, 11.5367)
Luminance	0.1524 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405B #40BDA2

analogous

#BD409A #BD405B #BD6440

triadic

#BD405B #5BBD40 #405BBD

tetradic

#BD405B #9ABD40 #40BDA2 #6440BD

square

#BD405B #9ABD40 #40BDA2 #6440BD

split-complementary

#BD405B #40BD64 #409ABD

monochromatic

#62212F #8F3145 #BD405B #CD6D82 #DD9AA9

Accessibility & contrast

On white

5.19

#BD405B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD405B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405B

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405B	#FFFFFF	#000000	##FFFFFF
##BD405B	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5D5B

Deuteranopia (green-blind)

#7E7658

Tritanopia (blue-blind)

#CE2A4B

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405b;
/* rgb */ color: rgb(189, 64, 91);
/* oklch */ color: oklch(55.5% 0.161 11.2);

Tailwind

colors: {
  custom: {
    50: '#d67c89',
    500: '#bd405b',
    950: '#000000',
  },
}

SCSS

$custom: #bd405b;
$custom-light: #d67c89;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 91
  },
  "hsl": {
    "h": 347.04,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55459,
    "c": 0.16057,
    "h": 11.2
  },
  "luminance": 0.15241
}

Semantic roles & 50–950 ramp

primary

#BD405B

secondary

#90C9BD

accent

#D9BB4F

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0B

muted

#837C7C

Preview Lab

Preview with #BD405B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →