#BD405A#BD405A

#BD405A is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.4% C 0.160 H 11.7°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD405A
RGB	rgb(189, 64, 90)
HSL	hsl(348, 49%, 50%)
HSV	hsv(348, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 52.4%, 25.9%)
CIE-LAB	lab(45.94, 51.93, 12.78)
CIE-LCH	lch(45.94, 53.48, 13.83°)
OKLab	oklab(55.43% 0.1572 0.0324)
OKLCH	oklch(55.43% 0.16 11.7)
XYZ	xyz(24.6672, 15.2270, 11.3110)
Luminance	0.1522 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD405A #40BDA3

analogous

#BD4099 #BD405A #BD6540

triadic

#BD405A #5ABD40 #405ABD

tetradic

#BD405A #99BD40 #40BDA3 #6540BD

square

#BD405A #99BD40 #40BDA3 #6540BD

split-complementary

#BD405A #40BD65 #4099BD

monochromatic

#62212E #8F3144 #BD405A #CD6D81 #DD9AA8

Accessibility & contrast

On white

5.19

#BD405A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD405A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD405A

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD405A	#FFFFFF	#000000	##FFFFFF
##BD405A	1.00	5.19	4.04	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5D5A

Deuteranopia (green-blind)

#7E7657

Tritanopia (blue-blind)

#CE2A4A

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd405a;
/* rgb */ color: rgb(189, 64, 90);
/* oklch */ color: oklch(55.4% 0.160 11.7);

Tailwind

colors: {
  custom: {
    50: '#d67c88',
    500: '#bd405a',
    950: '#000000',
  },
}

SCSS

$custom: #bd405a;
$custom-light: #d67c88;
$custom-dark: #000000;

JSON

{
  "hex": "#bd405a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 90
  },
  "hsl": {
    "h": 347.52,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55434,
    "c": 0.16046,
    "h": 11.7
  },
  "luminance": 0.15224
}

Semantic roles & 50–950 ramp

primary

#BD405A

secondary

#90C9BD

accent

#D9BC4F

background

#FDF7F8

surface

#FBEEEF

border

#D4C9CA

text

#150A0B

muted

#837C7C

Preview Lab

Preview with #BD405A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →