#BD404E#BD404E

#BD404E is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.2% C 0.160 H 17.7°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX	#BD404E
RGB	rgb(189, 64, 78)
HSL	hsl(353, 49%, 50%)
HSV	hsv(353, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 58.7%, 25.9%)
CIE-LAB	lab(45.69, 51.00, 19.77)
CIE-LCH	lch(45.69, 54.70, 21.19°)
OKLab	oklab(55.16% 0.1524 0.0485)
OKLCH	oklch(55.16% 0.16 17.7)
XYZ	xyz(24.1971, 15.0389, 8.8349)
Luminance	0.1504 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD404E #40BDAF

analogous

#BD408D #BD404E #BD7140

triadic

#BD404E #4EBD40 #404EBD

tetradic

#BD404E #8DBD40 #40BDAF #7140BD

square

#BD404E #8DBD40 #40BDAF #7140BD

split-complementary

#BD404E #40BD71 #408DBD

monochromatic

#622128 #8F313B #BD404E #CD6D78 #DD9AA2

Accessibility & contrast

On white

5.24

#BD404E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.01

#BD404E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD404E

5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD404E	#FFFFFF	#000000	##FFFFFF
##BD404E	1.00	5.24	4.01	5.24
#FFFFFF	5.24	1.00	21.00	1.00
#000000	4.01	21.00	1.00	21.00
##FFFFFF	5.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605C4E

Deuteranopia (green-blind)

#7F764B

Tritanopia (blue-blind)

#CF2646

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd404e;
/* rgb */ color: rgb(189, 64, 78);
/* oklch */ color: oklch(55.2% 0.160 17.7);

Tailwind

colors: {
  custom: {
    50: '#d77c7f',
    500: '#bd404e',
    950: '#000000',
  },
}

SCSS

$custom: #bd404e;
$custom-light: #d77c7f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd404e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 78
  },
  "hsl": {
    "h": 353.28,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55159,
    "c": 0.15995,
    "h": 17.7
  },
  "luminance": 0.15036
}

Semantic roles & 50–950 ramp

primary

#BD404E

secondary

#90C9C3

accent

#D9C94F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD404E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →