#BD408D#BD408D

#BD408D is a mid, vivid pink. Relative luminance 0.164; OKLCH L 57.1% C 0.179 H 346.3°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD408D
RGB	rgb(189, 64, 141)
HSL	hsl(323, 49%, 50%)
HSV	hsv(323, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 25.4%, 25.9%)
CIE-LAB	lab(47.51, 57.47, -16.01)
CIE-LCH	lch(47.51, 59.65, 344.44°)
OKLab	oklab(57.11% 0.1737 -0.0423)
OKLCH	oklch(57.11% 0.179 346.3)
XYZ	xyz(27.6285, 16.4115, 26.9068)
Luminance	0.1641 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD408D #40BD70

analogous

#AF40BD #BD408D #BD404F

triadic

#BD408D #8DBD40 #408DBD

tetradic

#BD408D #BDAF40 #40BD70 #404FBD

square

#BD408D #BDAF40 #40BD70 #404FBD

split-complementary

#BD408D #4FBD40 #40BDAF

monochromatic

#622149 #8F316B #BD408D #CD6DA8 #DD9AC3

Accessibility & contrast

On white

4.90

#BD408D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD408D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD408D

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD408D	#FFFFFF	#000000	##FFFFFF
##BD408D	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E638F

Deuteranopia (green-blind)

#73798A

Tritanopia (blue-blind)

#CA3D61

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd408d;
/* rgb */ color: rgb(189, 64, 141);
/* oklch */ color: oklch(57.1% 0.179 346.3);

Tailwind

colors: {
  custom: {
    50: '#d57dae',
    500: '#bd408d',
    950: '#000000',
  },
}

SCSS

$custom: #bd408d;
$custom-light: #d57dae;
$custom-dark: #000000;

JSON

{
  "hex": "#bd408d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 323.04,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57105,
    "c": 0.17882,
    "h": 346.3
  },
  "luminance": 0.16409
}

Semantic roles & 50–950 ramp

primary

#BD408D

secondary

#90C9A6

accent

#D9844F

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD408D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →