#BD4040#BD4040

#BD4040 is a mid, vivid red. Relative luminance 0.149; OKLCH L 54.9% C 0.161 H 24.1°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD4040
RGB	rgb(189, 64, 64)
HSL	hsl(0, 49%, 50%)
HSV	hsv(0, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 66.1%, 25.9%)
CIE-LAB	lab(45.44, 50.09, 27.90)
CIE-LCH	lch(45.44, 57.33, 29.12°)
OKLab	oklab(54.9% 0.1469 0.0657)
OKLCH	oklch(54.9% 0.161 24.1)
XYZ	xyz(23.7475, 14.8591, 6.4671)
Luminance	0.1486 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4040 #40BDBD

analogous

#BD407F #BD4040 #BD7F40

triadic

#BD4040 #40BD40 #4040BD

tetradic

#BD4040 #7FBD40 #40BDBD #7F40BD

square

#BD4040 #7FBD40 #40BDBD #7F40BD

split-complementary

#BD4040 #40BD7F #407FBD

monochromatic

#622121 #8F3131 #BD4040 #CD6D6D #DD9A9A

Accessibility & contrast

On white

5.29

#BD4040 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD4040 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4040

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4040	#FFFFFF	#000000	##FFFFFF
##BD4040	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3F

Deuteranopia (green-blind)

#81753C

Tritanopia (blue-blind)

#CF2141

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4040;
/* rgb */ color: rgb(189, 64, 64);
/* oklch */ color: oklch(54.9% 0.161 24.1);

Tailwind

colors: {
  custom: {
    50: '#d87c75',
    500: '#bd4040',
    950: '#000000',
  },
}

SCSS

$custom: #bd4040;
$custom-light: #d87c75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4040",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.54895,
    "c": 0.16095,
    "h": 24.1
  },
  "luminance": 0.14856
}

Semantic roles & 50–950 ramp

primary

#BD4040

secondary

#90C9C9

accent

#D9D94F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →