#BD4039#BD4039

#BD4039 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 27.0°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD4039
RGB	rgb(189, 64, 57)
HSL	hsl(3, 54%, 48%)
HSV	hsv(3, 70%, 74%)
CMYK	cmyk(0%, 66.1%, 69.8%, 25.9%)
CIE-LAB	lab(45.34, 49.70, 31.90)
CIE-LCH	lch(45.34, 59.06, 32.69°)
OKLab	oklab(54.78% 0.1443 0.0735)
OKLCH	oklch(54.78% 0.162 27)
XYZ	xyz(23.5607, 14.7844, 5.4831)
Luminance	0.1478 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4039 #39B6BD

analogous

#BD3974 #BD4039 #BD8239

triadic

#BD4039 #39BD40 #4039BD

tetradic

#BD4039 #74BD39 #39B6BD #8239BD

square

#BD4039 #74BD39 #39B6BD #8239BD

split-complementary

#BD4039 #39BD82 #3974BD

monochromatic

#5F201D #8E302B #BD4039 #D06963 #DE9692

Accessibility & contrast

On white

5.31

#BD4039 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD4039 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4039

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4039	#FFFFFF	#000000	##FFFFFF
##BD4039	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A37

Deuteranopia (green-blind)

#827535

Tritanopia (blue-blind)

#D01F3F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd4039;
/* rgb */ color: rgb(189, 64, 57);
/* oklch */ color: oklch(54.8% 0.162 27.0);

Tailwind

colors: {
  custom: {
    50: '#d87b70',
    500: '#bd4039',
    950: '#000000',
  },
}

SCSS

$custom: #bd4039;
$custom-light: #d87b70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4039",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 57
  },
  "hsl": {
    "h": 3.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54784,
    "c": 0.16196,
    "h": 27
  },
  "luminance": 0.14781
}

Semantic roles & 50–950 ramp

primary

#BD4039

secondary

#89C6C9

accent

#D5DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4039

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →